Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....
6 Steps To Setting Up a Successful LinkedIn Ads Campaign
LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations...
Engagement KPIs: Everything You Need to Know for Your B2B Business
Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
How B2B Businesses Can Create New Opportunities with Social Media Marketing
Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....
B2B TECH & TELECOMS NEWS (10/05/21-14/05/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, 5G, social media, cloud and open RAN.
6 Marketing Podcasts you Should Subscribe to in 2021
In 2020, due to the disruption of COVID-19, podcasts became the media format of the future. While podcast listeners would usually listen to different topics on their daily commute, they found...
5 Top Tips for Creating a Strategic Content Calendar
Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...
Harmonising Social Media and End-to-End Customer Experience
Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.
Using LinkedIn to Capture and Communicate Your Milestones
Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from...
