A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often...
5 Tips for Marketers to Make International Telecoms Week a Success
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think.
Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications
Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth
Join us at Capacity Middle East 2018
Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and...
Mobile World Congress 2018: Is Mobile Creating a Better Future?
The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is...
The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
5 Top Tips for Increasing B2B Content Searchability
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services - all asserting your legitimacy...
5 Reasons Why You Should Have a Company Blog
With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence...
5 Tips to Organically Grow Your Social Media Presence
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.
