Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services - all asserting your legitimacy...
5 Reasons Why You Should Have a Company Blog
With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence...
5 Tips to Organically Grow Your Social Media Presence
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.
How KLM Is Servicing Its Social Media with Artificial intelligence
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
5 Things to Learn from Southern Rail's Twitter Fail
Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By...
5 Reasons Why You Should Amplify Your Content
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
Technology Content: The Power of Social Media
Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
