One of the ways Google determines how well you’re targeting a potential lead is through Quality Scoring. Your Quality Score is dependent on how Google rates the efficiency and relevance of your...
NEW PRIORITIES IN B2B MARKETING AND SALES EGUIDE
The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing...
Top Tech & Telecoms Events in Asia-Pacific (APAC)
This year, the coronavirus outbreak has had a major impact on the events industry. Despite this, organisers have shown resiliency by adapting events to a virtual platform and planning ahead when...
Top Tech & Telecoms Events in South America
For B2B tech and telecoms companies, events are a great way get involved in discussion and collaboration surrounding your industry. Events play a key role in gaining and maintaining crucial business...
Top Tech & Telecoms Events in North America
Despite the turbulence of 2020 causing uncertainty around tech and telecoms industry events, there are still lots of reasons to keep track of what events are still scheduled for this year and those...
Top Tech & Telecoms Events in the Middle East
Attending trade shows and sponsoring events is a great way to get your B2B tech and telecoms company noticed. Through these events, businesses have the opportunity to engage and nurturing prospects...
Top Tech & Telecoms Events in Africa
As we continue through 2020 and restrictions imposed due to COVID-19 start to ease, events remain varied in the way that they will proceed, with some organisers opting for a virtual approach, whilst...
Top Tech & Telecoms Events
This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...
Digital Marketing Transformation: A 3 Step 90-Day Action Plan
Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...
Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel
2019 was an exciting year for the team at Ilex Content Strategies. We’ve seen our client base grow in new markets and sectors while expanding our consultancy services and inbound marketing offering.
