The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
Is Email Marketing Worth Investing In?
Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
A Quick Guide to Conversion KPIs
If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
Arc Solutions Selects Ilex Content Strategies as its B2B Marketing and Communications Agency of Record
The Middle Eastern telecom infrastructure services company’s selection is intended to support long-term growth with local and global marketing and communications
TeleGeography Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The global telecommunications research firm has appointed Ilex to expand its presence in global enterprise IT media and support its international growth
How to Improve Your Google Ads Quality Score
One of the ways Google determines how well you’re targeting a potential lead is through Quality Scoring. Your Quality Score is dependent on how Google rates the efficiency and relevance of your...
