Specialist in content strategy for tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company...
Recent Posts
Efficiently Growing Your Start-Up with an Outsourced Marketing Team
Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised.
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
B2B Organisations Need Better Visual Brands
A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often...
5 Tips for Marketers to Make International Telecoms Week a Success
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think.
Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications
Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth
Great Infographic: Optimise your Content with Google Analytics
At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer...
Mobile World Congress 2018: Is Mobile Creating a Better Future?
The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is...
Getting the Most Out of Speaking on Panels
One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and...
Floating 3D Ads: Taking Advertising into the Future
One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a...
