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The State of Play: B2B Technology Marketing in 2018

The State of Play: B2B Technology Marketing in 2018

In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.

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4 Ways to Successfully Communicate Innovation

4 Ways to Successfully Communicate Innovation

The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...

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Meet Ilex at Capacity Europe

Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...

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i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications

i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications

The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges

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Make email campaigns work for your B2B organisation with 5 simple steps

Make email campaigns work for your B2B organisation with 5 simple steps

As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...

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Addressing Security in the Internet of Things (IoT)

Addressing Security in the Internet of Things (IoT)

“Securing the Internet of Things”, is a report by Scrutinise Research and Analysis, published jointly with Ilex Content Strategies. You can download the report in full below:

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What Businesses Can Learn from Netflix’s Content Strategy

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...

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5 Reasons Why You Should Have a Company Blog

5 Reasons Why You Should Have a Company Blog

With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence...

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How to Create Contagious Content

How to Create Contagious Content

Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really...

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Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

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