Our director and former GCA Judge Matthew Whalley shares three quick tips for writing winning GCA entries.
Recent Posts
Why Technology Companies Have an Advantage in Content
In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...
B2B Content Marketing: Generic Comment is Not Great Content
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.
Show Not Tell: Making Mobile Money Real for Audiences
The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...
Simple Execution
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in...
Corporate Magazines: Tesco Proves Offline is Not Dead
Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...
B2B Agency Report Card – What We Are Hearing
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...
The Unexpected Benefits of Training
Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and...
Influencer Opportunities and The Tipping Point
It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...
Digital Magazines: Content that Works Hard for a Brand
While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those...
