---
title: Ilex Insights | business (3)
description: business | Insights into B2B marketing for tech and telecoms  (3)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: business

[![Why Good Ideas Don’t Always Stick](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.40.21.png?width=700&name=Screenshot%202021-05-21%20at%2015.40.21.png)](https://blog.ilexcontent.com/blog/why-good-ideas-dont-always-stick)

## [Why Good Ideas Don’t Always Stick](https://blog.ilexcontent.com/blog/why-good-ideas-dont-always-stick)

[Theory](https://blog.ilexcontent.com/blog/tag/theory), [Thinking](https://blog.ilexcontent.com/blog/tag/thinking), [Thought](https://blog.ilexcontent.com/blog/tag/thought), [Adoption](https://blog.ilexcontent.com/blog/tag/adoption), [Big Ideas](https://blog.ilexcontent.com/blog/tag/big-ideas), [Content](https://blog.ilexcontent.com/blog/tag/content), [Critical Thinking](https://blog.ilexcontent.com/blog/tag/critical-thinking), [Sociology](https://blog.ilexcontent.com/blog/tag/sociology), [business](https://blog.ilexcontent.com/blog/tag/business), [Edtech](https://blog.ilexcontent.com/blog/tag/edtech), [History](https://blog.ilexcontent.com/blog/tag/history), [Idea](https://blog.ilexcontent.com/blog/tag/idea), [Insight](https://blog.ilexcontent.com/blog/tag/insight), [Malcolm Gladwell](https://blog.ilexcontent.com/blog/tag/malcolm-gladwell), [Phenomenon](https://blog.ilexcontent.com/blog/tag/phenomenon), [Podcast](https://blog.ilexcontent.com/blog/tag/podcast), [Revisionist History](https://blog.ilexcontent.com/blog/tag/revisionist-history) ,  15 July, 2016 <https://blog.ilexcontent.com/blog/why-good-ideas-dont-always-stick#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/why-good-ideas-dont-always-stick)

- [Theory](https://blog.ilexcontent.com/blog/tag/theory)
- [Thinking](https://blog.ilexcontent.com/blog/tag/thinking)
- [Thought](https://blog.ilexcontent.com/blog/tag/thought)
- [Adoption](https://blog.ilexcontent.com/blog/tag/adoption)
- [Big Ideas](https://blog.ilexcontent.com/blog/tag/big-ideas)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Critical Thinking](https://blog.ilexcontent.com/blog/tag/critical-thinking)
- [Sociology](https://blog.ilexcontent.com/blog/tag/sociology)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Edtech](https://blog.ilexcontent.com/blog/tag/edtech)
- [History](https://blog.ilexcontent.com/blog/tag/history)
- [Idea](https://blog.ilexcontent.com/blog/tag/idea)
- [Insight](https://blog.ilexcontent.com/blog/tag/insight)
- [Malcolm Gladwell](https://blog.ilexcontent.com/blog/tag/malcolm-gladwell)
- [Phenomenon](https://blog.ilexcontent.com/blog/tag/phenomenon)
- [Podcast](https://blog.ilexcontent.com/blog/tag/podcast)
- [Revisionist History](https://blog.ilexcontent.com/blog/tag/revisionist-history)

[![Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.41.11.png?width=700&name=Screenshot%202021-05-21%20at%2015.41.11.png)](https://blog.ilexcontent.com/blog/ilexs-4-year-anniversary-learning-from-4-years-in-global-content-marketing)

## [Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing](https://blog.ilexcontent.com/blog/ilexs-4-year-anniversary-learning-from-4-years-in-global-content-marketing)

[4 Year Anniversary](https://blog.ilexcontent.com/blog/tag/4-year-anniversary), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Global](https://blog.ilexcontent.com/blog/tag/global), [Management](https://blog.ilexcontent.com/blog/tag/management), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  04 July, 2016 <https://blog.ilexcontent.com/blog/ilexs-4-year-anniversary-learning-from-4-years-in-global-content-marketing#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/ilexs-4-year-anniversary-learning-from-4-years-in-global-content-marketing)

- [4 Year Anniversary](https://blog.ilexcontent.com/blog/tag/4-year-anniversary)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Global](https://blog.ilexcontent.com/blog/tag/global)
- [Management](https://blog.ilexcontent.com/blog/tag/management)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.01.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.01.png)](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

## [Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

[Tidal](https://blog.ilexcontent.com/blog/tag/tidal), [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing), [Apple](https://blog.ilexcontent.com/blog/tag/apple), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services), [business](https://blog.ilexcontent.com/blog/tag/business), [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre), [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z), [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Quality](https://blog.ilexcontent.com/blog/tag/quality) ,  07 August, 2015 <https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay#comments-listing>

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.

[Read More →](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

- [Tidal](https://blog.ilexcontent.com/blog/tag/tidal)
- [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing)
- [Apple](https://blog.ilexcontent.com/blog/tag/apple)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre)
- [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z)
- [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Quality](https://blog.ilexcontent.com/blog/tag/quality)

[![Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.06.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.06.png)](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

## [Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

[‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [business](https://blog.ilexcontent.com/blog/tag/business), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  20 July, 2015 <https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test#comments-listing>

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...

[Read More →](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

- [‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.49.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.49.png)](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

## [Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

[Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content#comments-listing>

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...

[Read More →](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

- [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)
- [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content)

[![Mcdonalds Canada](https://blog.ilexcontent.com/hs-fs/hubfs/Mcdonalds%20Canada.png?width=700&name=Mcdonalds%20Canada.png)](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

## [The Boring Truth About Chicken McNuggets](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

[Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [business](https://blog.ilexcontent.com/blog/tag/business), [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets#comments-listing>

Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...

[Read More →](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

- [Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.52.37.png?width=700&name=Screenshot%202021-05-21%20at%2015.52.37.png)](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

## [B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content value](https://blog.ilexcontent.com/blog/tag/content-value), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content#comments-listing>

Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.

[Read More →](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content value](https://blog.ilexcontent.com/blog/tag/content-value)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.53.28.png?width=700&name=Screenshot%202021-05-21%20at%2015.53.28.png)](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

## [Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

[Consumers](https://blog.ilexcontent.com/blog/tag/consumers), [business](https://blog.ilexcontent.com/blog/tag/business), [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise), [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences), [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money), [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users), [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences#comments-listing>

The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...

[Read More →](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

- [Consumers](https://blog.ilexcontent.com/blog/tag/consumers)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise)
- [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences)
- [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money)
- [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users)
- [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies)

[![Screenshot 2019-06-28 15.36.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.36.49.png?width=700&name=Screenshot%202019-06-28%2015.36.49.png)](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

## [Corporate Magazines: Tesco Proves Offline is Not Dead](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

[B2C](https://blog.ilexcontent.com/blog/tag/b2c), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Offline](https://blog.ilexcontent.com/blog/tag/offline), [Tesco](https://blog.ilexcontent.com/blog/tag/tesco) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead#comments-listing>

Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...

[Read More →](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Offline](https://blog.ilexcontent.com/blog/tag/offline)
- [Tesco](https://blog.ilexcontent.com/blog/tag/tesco)

[![B2B Agency Report Card – What We Are Hearing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.55.02.png?width=700&name=Screenshot%202021-05-21%20at%2015.55.02.png)](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

## [B2B Agency Report Card – What We Are Hearing](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Agency Report Card](https://blog.ilexcontent.com/blog/tag/b2b-agency-report-card), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [Quality expectations](https://blog.ilexcontent.com/blog/tag/quality-expectations) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing#comments-listing>

Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...

[Read More →](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Agency Report Card](https://blog.ilexcontent.com/blog/tag/b2b-agency-report-card)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [Quality expectations](https://blog.ilexcontent.com/blog/tag/quality-expectations)

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