Posts Tagged: business

Why Good Ideas Don’t Always Stick

Why Good Ideas Don’t Always Stick

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Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

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Marketing a Streaming Service: The Difference Between Dre & Jay

Marketing a Streaming Service: The Difference Between Dre & Jay

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.

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Does Your Tech Content Pass The ‘Would I Read This’ Test?

Does Your Tech Content Pass The ‘Would I Read This’ Test?

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...

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Why Technology Companies Have an Advantage in Content

Why Technology Companies Have an Advantage in Content

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...

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Mcdonalds Canada

The Boring Truth About Chicken McNuggets

Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...

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B2B Content Marketing: Generic Comment is Not Great Content

B2B Content Marketing: Generic Comment is Not Great Content

Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.

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Show Not Tell: Making Mobile Money Real for Audiences

Show Not Tell: Making Mobile Money Real for Audiences

The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...

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Screenshot 2019-06-28 15.36.49

Corporate Magazines: Tesco Proves Offline is Not Dead

Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...

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B2B Agency Report Card – What We Are Hearing

B2B Agency Report Card – What We Are Hearing

Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...

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