Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
Getting Started with Channel Advertising
There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...
Is Email Marketing Worth Investing In?
Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
Creating Presence at Capacity Europe 2021
Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity...
Retention and Loyalty KPIs: What are they and Why Should I Track Them?
Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....
A Quick Guide To Testing Your Landing Page For Optimised Success
Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
A Quick Guide to Conversion KPIs
If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
Tracking the Right KPIs for Your B2B Social Media Strategy
Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...
