Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands
Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
5 Reasons Why B2B Companies Should Adopt Content Marketing
Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
Getting Started with Channel Advertising
There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...
Is Email Marketing Worth Investing In?
Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
Creating Presence at Capacity Europe 2021
Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity...
Retention and Loyalty KPIs: What are they and Why Should I Track Them?
Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....
A Quick Guide To Testing Your Landing Page For Optimised Success
Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
A Quick Guide to Conversion KPIs
If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.
