Posts Tagged: tech

Creating Presence at Capacity Europe 2021

Creating Presence at Capacity Europe 2021

Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity...

Read More →

Retention and Loyalty KPIs: What are they and Why Should I Track Them?

Retention and Loyalty KPIs: What are they and Why Should I Track Them?

Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....

Read More →

A Quick Guide To Testing Your Landing Page For Optimised Success

A Quick Guide To Testing Your Landing Page For Optimised Success

Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...

Read More →

A Quick Guide to Conversion KPIs

A Quick Guide to Conversion KPIs

If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.

Read More →

Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking

Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking

The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...

Read More →

Tracking the Right KPIs for Your B2B Social Media Strategy

Tracking the Right KPIs for Your B2B Social Media Strategy

Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...

Read More →

B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales

B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales

Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on...

Read More →

How B2B Businesses Can Create New Opportunities with Social Media Marketing

Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....

Read More →

Automating Your PR Process: Adding Value to Your Operations

Automating Your PR Process: Adding Value to Your Operations

Automation technology is changing the way we work. Across all sectors, businesses now recognise the benefits that embracing the appropriate automation tools can bring, from improving efficiencies to...

Read More →

TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING

TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING

Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...

Read More →

Recent Posts

Recent Comments