Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
Creating Presence at Capacity Europe 2021
Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity...
Retention and Loyalty KPIs: What are they and Why Should I Track Them?
Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....
A Quick Guide To Testing Your Landing Page For Optimised Success
Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
A Quick Guide to Conversion KPIs
If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
Tracking the Right KPIs for Your B2B Social Media Strategy
Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...
B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales
Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on...
How B2B Businesses Can Create New Opportunities with Social Media Marketing
Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....
Automating Your PR Process: Adding Value to Your Operations
Automation technology is changing the way we work. Across all sectors, businesses now recognise the benefits that embracing the appropriate automation tools can bring, from improving efficiencies to...
