Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
How Tech Firm Zaps Cow Slurry with Artificial Lightning to Cut Methane Emissions
Ilex always celebrates innovative technologies that provide modern solutions to modern problems. Read this case study to find out how a Norwegian Farm faced the challenge of reducing methane...
Is LinkedIn Worth My Time?
The world of B2B marketing can often seem overwhelming. With an ever-expanding list of potential platforms, tools and channels to choose from, you may wonder where it is best to invest your time and...
How To Write Blog Headlines That Create Clicks
Your blog’s headline is the first impression you make on the reader.
The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact
Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands
Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
5 Reasons Why B2B Companies Should Adopt Content Marketing
Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
Getting Started with Channel Advertising
There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...
Is Email Marketing Worth Investing In?
Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
