Over the last six months, carriers have faced the biggest disruption to their sale processes they’ve ever faced. In a market that has long been driven by personal relationships and in-person...
B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business
As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...
What is the ROI on Using HubSpot?
Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...
Beyond Events: Engaging and Nurturing Prospects in a New World
2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
Targeted PR vs a Newswire: What Delivers More Business Value?
In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
Simplifying Google Ads for B2B Tech and Telecoms
B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored...
Meet Ilex At Capacity Europe
Meet Ilex at Capacity Europe to learn more about marketing in the era of disruption. We are meeting with companies at the event and explain how we enable are clients to communicate their...
Meet Us at Epsilon Global Fabric London
We are excited to be taking part in Epsilon’s Global Fabric in London on Thursday 20th September 2018 at the Tate Modern.
