Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers...
Campaigning, Measuring and Delivering ROI on PR
The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
5 Innovative HubSpot Features for Your B2B Sales Team
Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about...
Simplifying your B2B Marketing Tools
B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...
5 Ways to Maximise ROI at Capacity Europe 2019
One of the biggest challenges at events like Capacity Europe is standing out from the crowd. There are more than 650 B2B tech and telecoms companies attending the event and it’s important that your...
Targeted PR vs a Newswire: What Delivers More Business Value?
In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
Harmonising Social Media and End-to-End Customer Experience
Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.
5 Tips for Planning a B2B Campaign
Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
