As we continue through 2020 and restrictions imposed due to COVID-19 start to ease, events remain varied in the way that they will proceed, with some organisers opting for a virtual approach, whilst...
Top Tech & Telecoms Events
This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...
4 Simple Tips to Calculate A Basic Lead Score
In our previous blog post ‘5 Data Points B2Bs Should Be Collecting to Increase Sales’, we covered the 5 types of data that B2B companies should be using, from email engagement to demographic...
5 Data Points B2Bs Should Be Collecting to Increase Sales
In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...
An Introduction to Lead Scoring
According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...
Digital Marketing Transformation: A 3 Step 90-Day Action Plan
Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...
Enhancing your Digital Marketing Strategies with Market Trends
Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...
3 Quick Tips for Writing Global Carrier Awards Entries
Our director and former GCA Judge Matthew Whalley shares three quick tips for writing winning GCA entries.
How Tech Companies Can Keep Flexing Their Creative Muscles
Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...
