In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
Using LinkedIn to Capture and Communicate Your Milestones
Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from...
B2B Social Media: How to Choose your B2B Channels
Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....
Buyer Personas: A Beginner’s Guide
Ilex Becomes a Member of PTC
Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.
The Big News from International Telecoms Week 2019
International Telecoms Week (ITW) 2019 was a huge success for the Ilex team and our busiest ITW ever. It was great to catch up with our clients from around the world and make some new connections in...
ITW Opening Keynote: Online Video: How YouTube Changed Everything
This year’s International Telecoms Week (ITW) at the Hyatt Regency & Marriott Marquis in Atlanta will be hosting its opening keynote on Sunday 23rd June 2019 (18:30 – 20:00).
BOOK A MARKETING CONSULTATION WITH ILEX AT ITW 2019
The team from Ilex Content Strategies will be attending International Telecoms Week (ITW) 2019 in Atlanta and we want to meet you. Since the last ITW, we’ve added new marketing automation and Inbound...
HINTS AND TIPS TO GET YOU STARTED BEFORE INTERNATIONAL TELECOMS WEEK 2019
International Telecoms Week (ITW) grants content marketing teams the opportunity to reach over 7,000 telecom executives from across the globe. As the event closes in, we can’t wait to catch up with...
Supercharging Salesforce with Inbound Marketing
Salesforce is a cloud-based customer relationship management (CRM) platform for companies to interact with their customers. The platform helps to unify a company’s consumer touchpoints on a single...