Ilex Insights

Attending trade shows and sponsoring events is a great way to get your B2B tech and telecoms company noticed. Through these events, businesses have the opportunity to engage and nurturing prospects...

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As we continue through 2020 and restrictions imposed due to COVID-19 start to ease, events remain varied in the way that they will proceed, with some organisers opting for a virtual approach, whilst...

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This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...

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In our previous blog post ‘5 Data Points B2Bs Should Be Collecting to Increase Sales’, we covered the 5 types of data that B2B companies should be using, from email engagement to demographic...

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In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...

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According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...

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Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...

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Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...

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Our director and former GCA Judge Matthew Whalley shares three quick tips for writing winning GCA entries.

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