Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as...
Using HubSpot to Optimise SEO
Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...
Beyond Events: Engaging and Nurturing Prospects in a New World
2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their...
How to Promote Your B2B Company with Hashtags
Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target...
An introduction to HubSpot for Sales, Marketing and Services
Depending on whether you’re completely new to the world of marketing, or an established business looking for the best marketing automation tool, you may or may not have heard of HubSpot.
Becoming GDPR Compliant with HubSpot Overnight
Most B2B companies have heard about the EU’s General Data Protection Regulation (GDPR). The new regulation aims to enhance the protection of EU citizens’ personal data by increasing the obligations...
Become a Marketing-Led B2B Organisation with Inbound
When it comes to B2B transactions, buyers are more empowered now than ever before to do their research and make informed decisions. Yet most B2B companies operate a sales-first ideology, meaning that...
What Do I Get If I Buy HubSpot Marketing Hub Professional?
HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,...
Getting Started with a HubSpot Inbound Marketing Plan
As a marketing automation platform, HubSpot does a lot of the hard work for you when it comes to attracting, converting and nurturing your leads and customers. However, to get the most out of the...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
