Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about...
Simplifying your B2B Marketing Tools
B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...
5 Ways to Maximise ROI at Capacity Europe 2019
One of the biggest challenges at events like Capacity Europe is standing out from the crowd. There are more than 650 B2B tech and telecoms companies attending the event and it’s important that your...
Targeted PR vs a Newswire: What Delivers More Business Value?
In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
Harmonising Social Media and End-to-End Customer Experience
Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.
5 Tips for Planning a B2B Campaign
Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
Using LinkedIn to Capture and Communicate Your Milestones
Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from...
B2B Social Media: How to Choose your B2B Channels
Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....
