In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
Harmonising Social Media and End-to-End Customer Experience
Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.
5 Tips for Planning a B2B Campaign
Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
Using LinkedIn to Capture and Communicate Your Milestones
Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from...
B2B Social Media: How to Choose your B2B Channels
Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....
Ilex Becomes a Member of PTC
Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.
The Big News from International Telecoms Week 2019
International Telecoms Week (ITW) 2019 was a huge success for the Ilex team and our busiest ITW ever. It was great to catch up with our clients from around the world and make some new connections in...
ITW Opening Keynote: Online Video: How YouTube Changed Everything
This year’s International Telecoms Week (ITW) at the Hyatt Regency & Marriott Marquis in Atlanta will be hosting its opening keynote on Sunday 23rd June 2019 (18:30 – 20:00).
