---
title: Ilex Insights (49)
description: Insights into B2B marketing for tech and telecoms  (49)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Ilex Insights

[![Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.13.55.png?width=700&name=Screenshot%202021-05-21%20at%2015.13.55.png)](https://blog.ilexcontent.com/blog/linxa-chooses-ilex-content-strategies-to-accelerate-its-international-growth-with-content-and-communications)

## [Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications](https://blog.ilexcontent.com/blog/linxa-chooses-ilex-content-strategies-to-accelerate-its-international-growth-with-content-and-communications)

[Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Global](https://blog.ilexcontent.com/blog/tag/global), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) ,  06 March, 2018 <https://blog.ilexcontent.com/blog/linxa-chooses-ilex-content-strategies-to-accelerate-its-international-growth-with-content-and-communications#comments-listing>

Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth

[Read More →](https://blog.ilexcontent.com/blog/linxa-chooses-ilex-content-strategies-to-accelerate-its-international-growth-with-content-and-communications)

- [Advertising](https://blog.ilexcontent.com/blog/tag/advertising)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Global](https://blog.ilexcontent.com/blog/tag/global)
- [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)

[![Screenshot 2019-06-28 13.36.25](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2013.36.25.png?width=700&name=Screenshot%202019-06-28%2013.36.25.png)](https://blog.ilexcontent.com/blog/join-us-at-capacity-middle-east-2018)

## [Join us at Capacity Middle East 2018](https://blog.ilexcontent.com/blog/join-us-at-capacity-middle-east-2018)

[Transformation](https://blog.ilexcontent.com/blog/tag/transformation), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Capacity Middle East](https://blog.ilexcontent.com/blog/tag/capacity-middle-east), [Capacity Middle East 2018](https://blog.ilexcontent.com/blog/tag/capacity-middle-east-2018), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SDN](https://blog.ilexcontent.com/blog/tag/sdn), [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) ,  02 March, 2018 <https://blog.ilexcontent.com/blog/join-us-at-capacity-middle-east-2018#comments-listing>

Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and...

[Read More →](https://blog.ilexcontent.com/blog/join-us-at-capacity-middle-east-2018)

- [Transformation](https://blog.ilexcontent.com/blog/tag/transformation)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Capacity Middle East](https://blog.ilexcontent.com/blog/tag/capacity-middle-east)
- [Capacity Middle East 2018](https://blog.ilexcontent.com/blog/tag/capacity-middle-east-2018)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [SDN](https://blog.ilexcontent.com/blog/tag/sdn)
- [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)

[![Great Infographic: Optimise your Content with Google Analytics    ](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.14.44.png?width=700&name=Screenshot%202021-05-21%20at%2015.14.44.png)](https://blog.ilexcontent.com/blog/great-infographic-optimise-your-content-with-google-analytics)

## [Great Infographic: Optimise your Content with Google Analytics    ](https://blog.ilexcontent.com/blog/great-infographic-optimise-your-content-with-google-analytics)

[Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  09 February, 2018 <https://blog.ilexcontent.com/blog/great-infographic-optimise-your-content-with-google-analytics#comments-listing>

At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer...

[Read More →](https://blog.ilexcontent.com/blog/great-infographic-optimise-your-content-with-google-analytics)

- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![Mobile World Congress 2018: Is Mobile Creating a Better Future?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.15.33.png?width=700&name=Screenshot%202021-05-21%20at%2015.15.33.png)](https://blog.ilexcontent.com/blog/mobile-world-congress-2018-is-mobile-creating-a-better-future)

## [Mobile World Congress 2018: Is Mobile Creating a Better Future?](https://blog.ilexcontent.com/blog/mobile-world-congress-2018-is-mobile-creating-a-better-future)

[AI](https://blog.ilexcontent.com/blog/tag/ai), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CSR](https://blog.ilexcontent.com/blog/tag/csr), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [mobile world congress](https://blog.ilexcontent.com/blog/tag/mobile-world-congress), [Networking](https://blog.ilexcontent.com/blog/tag/networking), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  06 February, 2018 <https://blog.ilexcontent.com/blog/mobile-world-congress-2018-is-mobile-creating-a-better-future#comments-listing>

The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is...

[Read More →](https://blog.ilexcontent.com/blog/mobile-world-congress-2018-is-mobile-creating-a-better-future)

- [AI](https://blog.ilexcontent.com/blog/tag/ai)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [CSR](https://blog.ilexcontent.com/blog/tag/csr)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Mobile](https://blog.ilexcontent.com/blog/tag/mobile)
- [mobile world congress](https://blog.ilexcontent.com/blog/tag/mobile-world-congress)
- [Networking](https://blog.ilexcontent.com/blog/tag/networking)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Getting the Most Out of Speaking on Panels](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.16.29.png?width=700&name=Screenshot%202021-05-21%20at%2015.16.29.png)](https://blog.ilexcontent.com/blog/getting-the-most-out-of-speaking-on-panels)

## [Getting the Most Out of Speaking on Panels](https://blog.ilexcontent.com/blog/getting-the-most-out-of-speaking-on-panels)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Briefing Books](https://blog.ilexcontent.com/blog/tag/briefing-books), [Content](https://blog.ilexcontent.com/blog/tag/content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Panel](https://blog.ilexcontent.com/blog/tag/panel), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) ,  31 January, 2018 <https://blog.ilexcontent.com/blog/getting-the-most-out-of-speaking-on-panels#comments-listing>

One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and...

[Read More →](https://blog.ilexcontent.com/blog/getting-the-most-out-of-speaking-on-panels)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Briefing Books](https://blog.ilexcontent.com/blog/tag/briefing-books)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Panel](https://blog.ilexcontent.com/blog/tag/panel)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)

[![Floating 3D Ads: Taking Advertising into the Future](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.17.19.png?width=700&name=Screenshot%202021-05-21%20at%2015.17.19.png)](https://blog.ilexcontent.com/blog/floating-3d-ads-taking-advertising-into-the-future)

## [Floating 3D Ads: Taking Advertising into the Future](https://blog.ilexcontent.com/blog/floating-3d-ads-taking-advertising-into-the-future)

[Transformation](https://blog.ilexcontent.com/blog/tag/transformation), [Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Cloud](https://blog.ilexcontent.com/blog/tag/cloud), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  26 January, 2018 <https://blog.ilexcontent.com/blog/floating-3d-ads-taking-advertising-into-the-future#comments-listing>

One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a...

[Read More →](https://blog.ilexcontent.com/blog/floating-3d-ads-taking-advertising-into-the-future)

- [Transformation](https://blog.ilexcontent.com/blog/tag/transformation)
- [Advertising](https://blog.ilexcontent.com/blog/tag/advertising)
- [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future)
- [Cloud](https://blog.ilexcontent.com/blog/tag/cloud)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Marketing ICT Transformation in the Middle East](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.18.06.png?width=700&name=Screenshot%202021-05-21%20at%2015.18.06.png)](https://blog.ilexcontent.com/blog/marketing-ict-transformation-in-the-middle-east)

## [Marketing ICT Transformation in the Middle East](https://blog.ilexcontent.com/blog/marketing-ict-transformation-in-the-middle-east)

[Transformation](https://blog.ilexcontent.com/blog/tag/transformation), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing Transformation](https://blog.ilexcontent.com/blog/tag/marketing-transformation), [Middle East](https://blog.ilexcontent.com/blog/tag/middle-east), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) ,  12 January, 2018 <https://blog.ilexcontent.com/blog/marketing-ict-transformation-in-the-middle-east#comments-listing>

The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...

[Read More →](https://blog.ilexcontent.com/blog/marketing-ict-transformation-in-the-middle-east)

- [Transformation](https://blog.ilexcontent.com/blog/tag/transformation)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing Transformation](https://blog.ilexcontent.com/blog/tag/marketing-transformation)
- [Middle East](https://blog.ilexcontent.com/blog/tag/middle-east)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)

[![The State of Play: B2B Technology Marketing in 2018](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.18.55.png?width=700&name=Screenshot%202021-05-21%20at%2015.18.55.png)](https://blog.ilexcontent.com/blog/the-state-of-play-b2b-technology-marketing-in-2018)

## [The State of Play: B2B Technology Marketing in 2018](https://blog.ilexcontent.com/blog/the-state-of-play-b2b-technology-marketing-in-2018)

[2018 Predictions](https://blog.ilexcontent.com/blog/tag/2018-predictions), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Global](https://blog.ilexcontent.com/blog/tag/global), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) ,  03 January, 2018 <https://blog.ilexcontent.com/blog/the-state-of-play-b2b-technology-marketing-in-2018#comments-listing>

In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.

[Read More →](https://blog.ilexcontent.com/blog/the-state-of-play-b2b-technology-marketing-in-2018)

- [2018 Predictions](https://blog.ilexcontent.com/blog/tag/2018-predictions)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Global](https://blog.ilexcontent.com/blog/tag/global)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)

[![Delivering Ubiquitous Solar Energy](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.19.39.png?width=700&name=Screenshot%202021-05-21%20at%2015.19.39.png)](https://blog.ilexcontent.com/blog/delivering-ubiquitous-solar-energy)

## [Delivering Ubiquitous Solar Energy](https://blog.ilexcontent.com/blog/delivering-ubiquitous-solar-energy)

[Transparent Solar Panels](https://blog.ilexcontent.com/blog/tag/transparent-solar-panels), [Content](https://blog.ilexcontent.com/blog/tag/content), [Green Technology](https://blog.ilexcontent.com/blog/tag/green-technology), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  15 December, 2017 <https://blog.ilexcontent.com/blog/delivering-ubiquitous-solar-energy#comments-listing>

Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.

[Read More →](https://blog.ilexcontent.com/blog/delivering-ubiquitous-solar-energy)

- [Transparent Solar Panels](https://blog.ilexcontent.com/blog/tag/transparent-solar-panels)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Green Technology](https://blog.ilexcontent.com/blog/tag/green-technology)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy)
- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![Moz John Lewis Advert](https://blog.ilexcontent.com/hs-fs/hubfs/Moz%20John%20Lewis%20Advert.png?width=700&name=Moz%20John%20Lewis%20Advert.png)](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

## [The Christmas Ad: Targeting Audiences with Compelling Christmas Content](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Christmas](https://blog.ilexcontent.com/blog/tag/christmas), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Festive Season](https://blog.ilexcontent.com/blog/tag/festive-season), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  08 December, 2017 <https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content#comments-listing>

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...

[Read More →](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Christmas](https://blog.ilexcontent.com/blog/tag/christmas)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Festive Season](https://blog.ilexcontent.com/blog/tag/festive-season)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

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