Technology detail can be complex but marketing content for technology brands has to be simple.
Does Your Tech Content Pass The ‘Would I Read This’ Test?
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...
Why Technology Companies Have an Advantage in Content
In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...
The Boring Truth About Chicken McNuggets
Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...
B2B Content Marketing: Generic Comment is Not Great Content
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.
Show Not Tell: Making Mobile Money Real for Audiences
The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...
Simple Execution
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in...
Corporate Magazines: Tesco Proves Offline is Not Dead
Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...
B2B Agency Report Card – What We Are Hearing
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...
The Unexpected Benefits of Training
Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and...
