---
title: Ilex Insights (44)
description: Insights into B2B marketing for tech and telecoms  (44)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Ilex Insights

[![5 Simple Steps To Winning Your Next B2B Industry Award](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.29.43.png?width=700&name=Screenshot%202021-05-21%20at%2014.29.43.png)](https://blog.ilexcontent.com/blog/5-simple-steps-to-winning-your-next-b2b-industry-award)

## [5 Simple Steps To Winning Your Next B2B Industry Award](https://blog.ilexcontent.com/blog/5-simple-steps-to-winning-your-next-b2b-industry-award)

[Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Event](https://blog.ilexcontent.com/blog/tag/event), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Global Carriers Award](https://blog.ilexcontent.com/blog/tag/global-carriers-award) ,  09 December, 2019 <https://blog.ilexcontent.com/blog/5-simple-steps-to-winning-your-next-b2b-industry-award#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/5-simple-steps-to-winning-your-next-b2b-industry-award)

- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Event](https://blog.ilexcontent.com/blog/tag/event)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Global Carriers Award](https://blog.ilexcontent.com/blog/tag/global-carriers-award)

[![5 B2B Videos that are Great at Visual Storytelling](https://blog.ilexcontent.com/hs-fs/hubfs/Picture2-3.png?width=700&name=Picture2-3.png)](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

## [5 B2B Videos that are Great at Visual Storytelling](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

[Video](https://blog.ilexcontent.com/blog/tag/video), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Planning](https://blog.ilexcontent.com/blog/tag/planning) ,  21 November, 2019 <https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Planning](https://blog.ilexcontent.com/blog/tag/planning)

[![Global Marketing, Local Action: Ilex's Annual Charitable Donation](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.31.13.png?width=700&name=Screenshot%202021-05-21%20at%2014.31.13.png)](https://blog.ilexcontent.com/blog/why-ilex-contributes-to-its-local-community)

## [Global Marketing, Local Action: Ilex's Annual Charitable Donation](https://blog.ilexcontent.com/blog/why-ilex-contributes-to-its-local-community)

[Sponsorship](https://blog.ilexcontent.com/blog/tag/sponsorship), [Sports Brand](https://blog.ilexcontent.com/blog/tag/sports-brand), [Ilex](https://blog.ilexcontent.com/blog/tag/ilex), [local](https://blog.ilexcontent.com/blog/tag/local), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Lifestyle](https://blog.ilexcontent.com/blog/tag/lifestyle) ,  18 November, 2019 <https://blog.ilexcontent.com/blog/why-ilex-contributes-to-its-local-community#comments-listing>

Ilex is proud to announce its sponsorship of Whyke United’s under 9s football team. Ilex has provided waterproof coats for all the squad so that they can continue to train and play as the wintry...

[Read More →](https://blog.ilexcontent.com/blog/why-ilex-contributes-to-its-local-community)

- [Sponsorship](https://blog.ilexcontent.com/blog/tag/sponsorship)
- [Sports Brand](https://blog.ilexcontent.com/blog/tag/sports-brand)
- [Ilex](https://blog.ilexcontent.com/blog/tag/ilex)
- [local](https://blog.ilexcontent.com/blog/tag/local)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Lifestyle](https://blog.ilexcontent.com/blog/tag/lifestyle)

[![HubSpot: The First 90 Days](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.32.03.png?width=700&name=Screenshot%202021-05-21%20at%2014.32.03.png)](https://blog.ilexcontent.com/blog/hubspot-use-case-the-first-90-days)

## [HubSpot: The First 90 Days](https://blog.ilexcontent.com/blog/hubspot-use-case-the-first-90-days)

[Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/hubspot-use-case-the-first-90-days#comments-listing>

Are you thinking about adopting an Inbound marketing strategy for your B2B company, but unsure about the next steps to take? HubSpot is an Inbound-focused marketing automation platform that...

[Read More →](https://blog.ilexcontent.com/blog/hubspot-use-case-the-first-90-days)

- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![Getting Started: HubSpot Onboarding vs Partner Agency Onboarding](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.32.53.png?width=700&name=Screenshot%202021-05-21%20at%2014.32.53.png)](https://blog.ilexcontent.com/blog/getting-started-hubspot-onboarding-vs-partner-agency-onboarding)

## [Getting Started: HubSpot Onboarding vs Partner Agency Onboarding](https://blog.ilexcontent.com/blog/getting-started-hubspot-onboarding-vs-partner-agency-onboarding)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [Guide](https://blog.ilexcontent.com/blog/tag/guide), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Onboarding](https://blog.ilexcontent.com/blog/tag/onboarding) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/getting-started-hubspot-onboarding-vs-partner-agency-onboarding#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/getting-started-hubspot-onboarding-vs-partner-agency-onboarding)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [Guide](https://blog.ilexcontent.com/blog/tag/guide)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)
- [Onboarding](https://blog.ilexcontent.com/blog/tag/onboarding)

[![HubSpot vs. Pardot – What’s the Difference?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.33.53.png?width=700&name=Screenshot%202021-05-21%20at%2014.33.53.png)](https://blog.ilexcontent.com/blog/hubspot-vs.-pardot-whats-the-difference)

## [HubSpot vs. Pardot – What’s the Difference?](https://blog.ilexcontent.com/blog/hubspot-vs.-pardot-whats-the-difference)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [Pardot](https://blog.ilexcontent.com/blog/tag/pardot), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Salesforce](https://blog.ilexcontent.com/blog/tag/salesforce), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/hubspot-vs.-pardot-whats-the-difference#comments-listing>

With so many different options on the market, choosing the right marketing automation platform for your B2B company can be difficult. These platforms can simplify and accelerate your marketing...

[Read More →](https://blog.ilexcontent.com/blog/hubspot-vs.-pardot-whats-the-difference)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation)
- [Pardot](https://blog.ilexcontent.com/blog/tag/pardot)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Salesforce](https://blog.ilexcontent.com/blog/tag/salesforce)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.34.48.png?width=700&name=Screenshot%202021-05-21%20at%2014.34.48.png)](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

## [5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b#comments-listing>

Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers...

[Read More →](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![Campaigning, Measuring and Delivering ROI on PR](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.35.32.png?width=700&name=Screenshot%202021-05-21%20at%2014.35.32.png)](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr)

## [Campaigning, Measuring and Delivering ROI on PR](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [PR](https://blog.ilexcontent.com/blog/tag/pr), [ROI](https://blog.ilexcontent.com/blog/tag/roi) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr#comments-listing>

The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...

[Read More →](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Campaign](https://blog.ilexcontent.com/blog/tag/campaign)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/kjhg.png?width=700&name=kjhg.png)](https://blog.ilexcontent.com/blog/building-a-b2b-buyer-persona-in-hubspot)

## [Building a B2B Buyer Persona in HubSpot](https://blog.ilexcontent.com/blog/building-a-b2b-buyer-persona-in-hubspot)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/building-a-b2b-buyer-persona-in-hubspot#comments-listing>

Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...

[Read More →](https://blog.ilexcontent.com/blog/building-a-b2b-buyer-persona-in-hubspot)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![5 Innovative HubSpot Features for Your B2B Sales Team](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.37.27.png?width=700&name=Screenshot%202021-05-21%20at%2014.37.27.png)](https://blog.ilexcontent.com/blog/5-innovative-hubspot-features-for-your-b2b-sales-team)

## [5 Innovative HubSpot Features for Your B2B Sales Team](https://blog.ilexcontent.com/blog/5-innovative-hubspot-features-for-your-b2b-sales-team)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/5-innovative-hubspot-features-for-your-b2b-sales-team#comments-listing>

Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about...

[Read More →](https://blog.ilexcontent.com/blog/5-innovative-hubspot-features-for-your-b2b-sales-team)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)

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