---
title: Ilex Insights | Campaigns
description: Campaigns | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: campaigns

[![A Quick Guide To Testing Your Landing Page For Optimised Success](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2014.13.23.png?width=700&name=Screenshot%202021-08-05%20at%2014.13.23.png)](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success)

## [A Quick Guide To Testing Your Landing Page For Optimised Success](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [landing pages](https://blog.ilexcontent.com/blog/tag/landing-pages) ,  16 August, 2021 <https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success#comments-listing>

Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...

[Read More →](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [landing pages](https://blog.ilexcontent.com/blog/tag/landing-pages)

[![5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.52.08.png?width=700&name=Screenshot%202021-05-21%20at%2012.52.08.png)](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

## [5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [Leads](https://blog.ilexcontent.com/blog/tag/leads) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list#comments-listing>

Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as...

[Read More →](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Emailers](https://blog.ilexcontent.com/blog/tag/emailers)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)

[![Marketing Lifecycle: Delivering an End-to-End Customer Experience](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.41.31.png?width=700&name=Screenshot%202021-05-21%20at%2014.41.31.png)](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

## [Marketing Lifecycle: Delivering an End-to-End Customer Experience](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content](https://blog.ilexcontent.com/blog/tag/content), [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience) ,  05 August, 2019 <https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience#comments-listing>

In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...

[Read More →](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience)

[![Ilex is a Finalist in the Digiday Marketing Awards](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.55.26.png?width=700&name=Screenshot%202021-05-21%20at%2014.55.26.png)](https://blog.ilexcontent.com/blog/ilex-is-a-finalist-in-the-digiday-marketing-awards)

## [Ilex is a Finalist in the Digiday Marketing Awards](https://blog.ilexcontent.com/blog/ilex-is-a-finalist-in-the-digiday-marketing-awards)

[Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Best Branding B2B Campaign](https://blog.ilexcontent.com/blog/tag/best-branding-b2b-campaign), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Global](https://blog.ilexcontent.com/blog/tag/global), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  07 August, 2018 <https://blog.ilexcontent.com/blog/ilex-is-a-finalist-in-the-digiday-marketing-awards#comments-listing>

Ilex is excited to announce that we’re Finalists in The Digiday Marketing and Advertising Awards Europe. We’re up for the “Best Branding B2B Campaign” award for our work with Stage Intelligence, an...

[Read More →](https://blog.ilexcontent.com/blog/ilex-is-a-finalist-in-the-digiday-marketing-awards)

- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Best Branding B2B Campaign](https://blog.ilexcontent.com/blog/tag/best-branding-b2b-campaign)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Global](https://blog.ilexcontent.com/blog/tag/global)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Moz John Lewis Advert](https://blog.ilexcontent.com/hs-fs/hubfs/Moz%20John%20Lewis%20Advert.png?width=700&name=Moz%20John%20Lewis%20Advert.png)](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

## [The Christmas Ad: Targeting Audiences with Compelling Christmas Content](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Christmas](https://blog.ilexcontent.com/blog/tag/christmas), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Festive Season](https://blog.ilexcontent.com/blog/tag/festive-season), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  08 December, 2017 <https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content#comments-listing>

Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...

[Read More →](https://blog.ilexcontent.com/blog/the-christmas-ad-targeting-audiences-with-compelling-christmas-content)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Christmas](https://blog.ilexcontent.com/blog/tag/christmas)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Festive Season](https://blog.ilexcontent.com/blog/tag/festive-season)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Make email campaigns work for your B2B organisation with 5 simple steps](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.24.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.24.40.png)](https://blog.ilexcontent.com/blog/make-email-campaigns-work-for-your-b2b-organisation-with-5-simple-steps)

## [Make email campaigns work for your B2B organisation with 5 simple steps](https://blog.ilexcontent.com/blog/make-email-campaigns-work-for-your-b2b-organisation-with-5-simple-steps)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Content](https://blog.ilexcontent.com/blog/tag/content), [Data](https://blog.ilexcontent.com/blog/tag/data), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Newsletters](https://blog.ilexcontent.com/blog/tag/newsletters), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  07 September, 2017 [3](https://blog.ilexcontent.com/blog/make-email-campaigns-work-for-your-b2b-organisation-with-5-simple-steps#comments-listing)

As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...

[Read More →](https://blog.ilexcontent.com/blog/make-email-campaigns-work-for-your-b2b-organisation-with-5-simple-steps)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Emailers](https://blog.ilexcontent.com/blog/tag/emailers)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Newsletters](https://blog.ilexcontent.com/blog/tag/newsletters)
- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![Targeting a New Era of Digital Consumers](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.25.26.png?width=700&name=Screenshot%202021-05-21%20at%2015.25.26.png)](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers)

## [Targeting a New Era of Digital Consumers](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers)

[Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  28 June, 2017 <https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers#comments-listing>

With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...

[Read More →](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers)

- [Advertising](https://blog.ilexcontent.com/blog/tag/advertising)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![3 Tips for Getting Started on LinkedIn](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-01-27%20at%2017.18.01.png?width=700&name=Screenshot%202022-01-27%20at%2017.18.01.png)](https://blog.ilexcontent.com/blog/3-tips-for-getting-started-on-linkedin)

## [3 Tips for Getting Started on LinkedIn](https://blog.ilexcontent.com/blog/3-tips-for-getting-started-on-linkedin)

[Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [SMM](https://blog.ilexcontent.com/blog/tag/smm), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Sponsorship](https://blog.ilexcontent.com/blog/tag/sponsorship), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Objectives](https://blog.ilexcontent.com/blog/tag/objectives), [Platform](https://blog.ilexcontent.com/blog/tag/platform), [Profile](https://blog.ilexcontent.com/blog/tag/profile), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  07 October, 2016 <https://blog.ilexcontent.com/blog/3-tips-for-getting-started-on-linkedin#comments-listing>

LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...

[Read More →](https://blog.ilexcontent.com/blog/3-tips-for-getting-started-on-linkedin)

- [Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [SMM](https://blog.ilexcontent.com/blog/tag/smm)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing)
- [Sponsorship](https://blog.ilexcontent.com/blog/tag/sponsorship)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Objectives](https://blog.ilexcontent.com/blog/tag/objectives)
- [Platform](https://blog.ilexcontent.com/blog/tag/platform)
- [Profile](https://blog.ilexcontent.com/blog/tag/profile)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/campaigns/page/1)

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