Search Engine Optimisation (SEO) is at the heart of many marketing strategies. It is the process of improving the quality and quantity of website traffic to a website from search engines.
Apprenticeships at Ilex: My Digital Marketing Journey
Hi, I’m Arwen and I’m a Digital Marketing Apprentice at Ilex Content Strategies.
6 Marketing Podcasts you Should Subscribe to in 2021
In 2020, due to the disruption of COVID-19, podcasts became the media format of the future. While podcast listeners would usually listen to different topics on their daily commute, they found...
Digital Marketing Transformation: A 3 Step 90-Day Action Plan
Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...
Enhancing your Digital Marketing Strategies with Market Trends
Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...
FAQ: Which HubSpot Marketing Hub is Right for My Business?
Every B2B business has different marketing needs and finding the right marketing software to manage your campaigns can be a challenge.
How to Transfer Your Data into HubSpot
Many B2B tech and telecoms businesses have upgraded their spreadsheets for more advanced customer relations management (CRM) systems to help maintain control over their data and enhance the overall...
5 Top Tips for Creating a Strategic Content Calendar
Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...
Creating an Effective Email Marketing Strategy on HubSpot
While email marketing can often be overlooked in today’s marketing world, it should definitely not be ignored.
What is the ROI on Using HubSpot?
Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...
