As a marketing automation platform, HubSpot does a lot of the hard work for you when it comes to attracting, converting and nurturing your leads and customers. However, to get the most out of the...
HubSpot Review 2019
At Ilex we are proud to be a certified HubSpot partner. We not only use it for our own lead generation but the platform has also enabled us to diversify our offering to help better enhance our...
Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel
2019 was an exciting year for the team at Ilex Content Strategies. We’ve seen our client base grow in new markets and sectors while expanding our consultancy services and inbound marketing offering.
HubSpot: The First 90 Days
Are you thinking about adopting an Inbound marketing strategy for your B2B company, but unsure about the next steps to take? HubSpot is an Inbound-focused marketing automation platform that...
HubSpot vs. Pardot – What’s the Difference?
With so many different options on the market, choosing the right marketing automation platform for your B2B company can be difficult. These platforms can simplify and accelerate your marketing...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
5 Innovative HubSpot Features for Your B2B Sales Team
Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about...
Simplifying your B2B Marketing Tools
B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...
