Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
How to Use Rich Media to Drive Social Media Engagement
Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.
Getting Started with Channel Advertising
There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...
Creating An Inbound Marketing Funnel
A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what...
Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently
Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...
6 Marketing Podcasts you Should Subscribe to in 2021
In 2020, due to the disruption of COVID-19, podcasts became the media format of the future. While podcast listeners would usually listen to different topics on their daily commute, they found...
ITW 2020: Are You Ready for a New Era in Carrier Sales?
International Telecoms Week 2020 (ITW) is just around the corner. The team from Ilex Content Strategies will be attending Virtual ITW 2020 online this year. Since the last ITW, we’ve been busy...
B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business
As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...
5 Top Tips for Creating a Strategic Content Calendar
Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...
Using HubSpot to Optimise SEO
Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...
