---
title: Ilex Insights | Inbound Marketing
description: Inbound Marketing | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
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# Posts Tagged: inbound marketing

[![How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-29%20at%2011.34.44.png?width=700&name=Screenshot%202022-03-29%20at%2011.34.44.png)](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives)

## [How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Startups](https://blog.ilexcontent.com/blog/tag/startups), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  18 April, 2022 <https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives#comments-listing>

Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...

[Read More →](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Startups](https://blog.ilexcontent.com/blog/tag/startups)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-29%20at%2009.56.52.png?width=700&name=Screenshot%202022-03-29%20at%2009.56.52.png)](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

## [How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Facebook](https://blog.ilexcontent.com/blog/tag/facebook), [Instagram](https://blog.ilexcontent.com/blog/tag/instagram), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media) ,  11 April, 2022 [1](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement#comments-listing)

Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.

[Read More →](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Facebook](https://blog.ilexcontent.com/blog/tag/facebook)
- [Instagram](https://blog.ilexcontent.com/blog/tag/instagram)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media)

[![Getting Started with Channel Advertising](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-21%20at%2016.52.21.png?width=700&name=Screenshot%202021-09-21%20at%2016.52.21.png)](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising)

## [Getting Started with Channel Advertising](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [channel advertising](https://blog.ilexcontent.com/blog/tag/channel-advertising), [channel marketing](https://blog.ilexcontent.com/blog/tag/channel-marketing) ,  04 October, 2021 <https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising#comments-listing>

There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...

[Read More →](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [channel advertising](https://blog.ilexcontent.com/blog/tag/channel-advertising)
- [channel marketing](https://blog.ilexcontent.com/blog/tag/channel-marketing)

[![Creating An Inbound Marketing Funnel](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2011.57.04.png?width=700&name=Screenshot%202021-08-05%20at%2011.57.04.png)](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel)

## [Creating An Inbound Marketing Funnel](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel)

[B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [marketing funnel](https://blog.ilexcontent.com/blog/tag/marketing-funnel) ,  03 August, 2021 <https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel#comments-listing>

A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what...

[Read More →](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel)

- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [marketing funnel](https://blog.ilexcontent.com/blog/tag/marketing-funnel)

[![Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2012.53.49-1.png?width=700&name=Screenshot%202021-05-20%20at%2012.53.49-1.png)](https://blog.ilexcontent.com/blog/inbound-market-in-the-middle-east-capturing-b2b-leads-and-scaling-engagement-efficiently)

## [Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently](https://blog.ilexcontent.com/blog/inbound-market-in-the-middle-east-capturing-b2b-leads-and-scaling-engagement-efficiently)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) ,  13 May, 2021 <https://blog.ilexcontent.com/blog/inbound-market-in-the-middle-east-capturing-b2b-leads-and-scaling-engagement-efficiently#comments-listing>

Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...

[Read More →](https://blog.ilexcontent.com/blog/inbound-market-in-the-middle-east-capturing-b2b-leads-and-scaling-engagement-efficiently)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)

[![6 Marketing Podcasts you Should Subscribe to in 2021](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2016.33.35.png?width=700&name=Screenshot%202021-05-20%20at%2016.33.35.png)](https://blog.ilexcontent.com/blog/6-marketing-podcasts-you-should-subscribe-to-in-2021)

## [6 Marketing Podcasts you Should Subscribe to in 2021](https://blog.ilexcontent.com/blog/6-marketing-podcasts-you-should-subscribe-to-in-2021)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [podcasts](https://blog.ilexcontent.com/blog/tag/podcasts), [marketing podcasts](https://blog.ilexcontent.com/blog/tag/marketing-podcasts), [email marketing](https://blog.ilexcontent.com/blog/tag/email-marketing) ,  21 January, 2021 <https://blog.ilexcontent.com/blog/6-marketing-podcasts-you-should-subscribe-to-in-2021#comments-listing>

In 2020, due to the disruption of COVID-19, podcasts became the media format of the future. While podcast listeners would usually listen to different topics on their daily commute, they found...

[Read More →](https://blog.ilexcontent.com/blog/6-marketing-podcasts-you-should-subscribe-to-in-2021)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [podcasts](https://blog.ilexcontent.com/blog/tag/podcasts)
- [marketing podcasts](https://blog.ilexcontent.com/blog/tag/marketing-podcasts)
- [email marketing](https://blog.ilexcontent.com/blog/tag/email-marketing)

[![ITW 2020: Are You Ready for a New Era in Carrier Sales?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.18.13.png?width=700&name=Screenshot%202021-05-20%20at%2017.18.13.png)](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

## [ITW 2020: Are You Ready for a New Era in Carrier Sales?](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

[Strategies](https://blog.ilexcontent.com/blog/tag/strategies), [Event](https://blog.ilexcontent.com/blog/tag/event), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) ,  05 June, 2020 <https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales#comments-listing>

International Telecoms Week 2020 (ITW) is just around the corner. The team from Ilex Content Strategies will be attending Virtual ITW 2020 online this year. Since the last ITW, we’ve been busy...

[Read More →](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

- [Strategies](https://blog.ilexcontent.com/blog/tag/strategies)
- [Event](https://blog.ilexcontent.com/blog/tag/event)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)

[![B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.47.20.png?width=700&name=Screenshot%202021-05-21%20at%2012.47.20.png)](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

## [B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

[Touchpoints](https://blog.ilexcontent.com/blog/tag/touchpoints), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics), [Networking](https://blog.ilexcontent.com/blog/tag/networking), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  18 May, 2020 <https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business#comments-listing>

As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...

[Read More →](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

- [Touchpoints](https://blog.ilexcontent.com/blog/tag/touchpoints)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics)
- [Networking](https://blog.ilexcontent.com/blog/tag/networking)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/ert.png?width=700&name=ert.png)](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

## [5 Top Tips for Creating a Strategic Content Calendar](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar#comments-listing>

Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...

[Read More →](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/ASD-1.png?width=700&name=ASD-1.png)](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

## [Using HubSpot to Optimise SEO](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

[Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Software](https://blog.ilexcontent.com/blog/tag/software) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo#comments-listing>

Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...

[Read More →](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

- [Tips](https://blog.ilexcontent.com/blog/tag/tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Software](https://blog.ilexcontent.com/blog/tag/software)

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