The Tier 1 communications service provider has selected Ilex to support the growth of its AI, Cloud, EDGE, and networking solutions across Africa, the Middle East and around the world.
eGuide: A Guide to B2B Marketing in a Post-Pandemic World
In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
B2B TECH & TELECOMS NEWS (14/03/2022 - 18/03/2022)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including: Ukraine crisis, robotics, AI, cryptocurrency, networks, 5G, Cloud,...
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
A Quick Guide To Testing Your Landing Page For Optimised Success
Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
Arc Solutions Selects Ilex Content Strategies as its B2B Marketing and Communications Agency of Record
The Middle Eastern telecom infrastructure services company’s selection is intended to support long-term growth with local and global marketing and communications
NEW PRIORITIES IN B2B MARKETING AND SALES EGUIDE
The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing...
