Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.
ITW 2019: The Road to Atlanta
International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the...
4 New Policies You Need To Know About GDPR
General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
B2B Organisations Need Better Visual Brands
A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often...
Join us at Capacity Middle East 2018
Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and...
Getting the Most Out of Speaking on Panels
One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and...
Floating 3D Ads: Taking Advertising into the Future
One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a...
Marketing ICT Transformation in the Middle East
The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...
The State of Play: B2B Technology Marketing in 2018
In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.
