Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.
Making Tier 1 Coverage for B2B Organisations a Reality
Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage...
6 Steps for Creating an Awards Programme
Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised...
B2B Content: Getting the Right Expertise Onboard
As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such...
Efficiently Growing Your Start-Up with an Outsourced Marketing Team
Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised.
Do Operators Have a Role in OTT Video?
Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.
ITW 2019: The Road to Atlanta
International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the...
4 New Policies You Need To Know About GDPR
General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
B2B Organisations Need Better Visual Brands
A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often...
