In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including: Ukraine crisis, robotics, AI, cryptocurrency, networks, 5G, Cloud,...
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
A Quick Guide To Testing Your Landing Page For Optimised Success
Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
Arc Solutions Selects Ilex Content Strategies as its B2B Marketing and Communications Agency of Record
The Middle Eastern telecom infrastructure services company’s selection is intended to support long-term growth with local and global marketing and communications
NEW PRIORITIES IN B2B MARKETING AND SALES EGUIDE
The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing...
Accelerating and Automating Your Marketing and Sales with a Single Digital Platform
Many B2B tech and telecoms businesses use digital platforms or even sell digital platforms, but don’t use them for their own marketing and sales. According to Trackvia, implementing a digital...
XConnect names Ilex Content Strategies as its Agency of Record
The world leader in global numbering intelligence has appointed Ilex to accelerate its growth with Inbound Marketing, Global PR, and Sales Enablement
Don’t Miss London Tech Week Wherever You Are
London Tech Week 2020 will be virtual this year. It will be celebrating the best of tech innovation and welcoming world-class speakers and brands from across the globe.
