Posts Tagged: marketing

Top Tech & Telecoms Events in Africa

Top Tech & Telecoms Events in Africa

As we continue through 2020 and restrictions imposed due to COVID-19 start to ease, events remain varied in the way that they will proceed, with some organisers opting for a virtual approach, whilst...

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Top Tech & Telecoms Events

Top Tech & Telecoms Events

This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...

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5 Data Points B2Bs Should Be Collecting to Increase Sales

5 Data Points B2Bs Should Be Collecting to Increase Sales

In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...

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An Introduction to Lead Scoring

According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...

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Digital Marketing Transformation: A 3 Step 90-Day Action Plan

Digital Marketing Transformation: A 3 Step 90-Day Action Plan

Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...

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5 Search Trends to Help Improve Your 2020 Marketing Strategies

5 Search Trends to Help Improve Your 2020 Marketing Strategies

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How Tech Companies Can Keep Flexing Their Creative Muscles

How Tech Companies Can Keep Flexing Their Creative Muscles

Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...

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Ilex is Proud to Support Local Charities Helping Families Through the COVID-19 Pandemic

Ilex is Proud to Support Local Charities Helping Families Through the COVID-19 Pandemic

The current pandemic is a difficult time for everyone, but the most vulnerable in society are those being impacted the most on a day-to-day basis. Chichester, West Sussex, where Ilex has been based...

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An introduction to HubSpot for Sales, Marketing and Services

An introduction to HubSpot for Sales, Marketing and Services

Depending on whether you’re completely new to the world of marketing, or an established business looking for the best marketing automation tool, you may or may not have heard of HubSpot.

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What Do I Get If I Buy HubSpot Marketing Hub Professional?

What Do I Get If I Buy HubSpot Marketing Hub Professional?

HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,...

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