This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...
5 Data Points B2Bs Should Be Collecting to Increase Sales
In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...
An Introduction to Lead Scoring
According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...
Digital Marketing Transformation: A 3 Step 90-Day Action Plan
Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...
How Tech Companies Can Keep Flexing Their Creative Muscles
Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...
Ilex is Proud to Support Local Charities Helping Families Through the COVID-19 Pandemic
The current pandemic is a difficult time for everyone, but the most vulnerable in society are those being impacted the most on a day-to-day basis. Chichester, West Sussex, where Ilex has been based...
An introduction to HubSpot for Sales, Marketing and Services
Depending on whether you’re completely new to the world of marketing, or an established business looking for the best marketing automation tool, you may or may not have heard of HubSpot.
What Do I Get If I Buy HubSpot Marketing Hub Professional?
HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
