One of the biggest questions we get asked by our B2B tech and telecom clients is how to downscale and maximise their trade show attendance. For a lot of B2B companies, trade shows form a large...
Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel
2019 was an exciting year for the team at Ilex Content Strategies. We’ve seen our client base grow in new markets and sectors while expanding our consultancy services and inbound marketing offering.
Global Marketing, Local Action: Ilex's Annual Charitable Donation
Ilex is proud to announce its sponsorship of Whyke United’s under 9s football team. Ilex has provided waterproof coats for all the squad so that they can continue to train and play as the wintry...
HubSpot: The First 90 Days
Are you thinking about adopting an Inbound marketing strategy for your B2B company, but unsure about the next steps to take? HubSpot is an Inbound-focused marketing automation platform that...
HubSpot vs. Pardot – What’s the Difference?
With so many different options on the market, choosing the right marketing automation platform for your B2B company can be difficult. These platforms can simplify and accelerate your marketing...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
