Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.
The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...
4 Ways to Successfully Communicate Innovation
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...
Meet Ilex at Capacity Europe
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...
Driving Business Growth with a Channel Marketing Strategy
The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For...
i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges
Make email campaigns work for your B2B organisation with 5 simple steps
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key...
5 Top Tips for Increasing B2B Content Searchability
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services - all asserting your legitimacy...
