At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer...
Delivering Ubiquitous Solar Energy
Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.
i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges
Make email campaigns work for your B2B organisation with 5 simple steps
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
Consumers Don’t Understand the Risks of IoT
Today, devices are more connected than they ever have been. Thanks to new technology and innovation, limits are being removed from who/what we can connect with, when, where and even how. This offers...
The Mine Kafon: An Innovative Wind-Blown Technology for Landmine Clearance
Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It...
5 Tips for Making Your Tech Content More Accessible
Technology detail can be complex but marketing content for technology brands has to be simple.
