Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...
4 Ways to Build Trust with B2B Content
Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the...
Marketing The Cloud: Helping Your Customers Sell Your Cloud Services
Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel...
2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers
The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels...
PTC 2016: Reimagining Telecoms
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
6 Steps To Create Blog Content Your Audience Actually Wants To Read
Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?
Technology Content: The Power of Social Media
Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015
We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.
