With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
Breaching the Security of Connected Devices – In the News
More and more devices are being connected to the internet every single day. But with these devices, security is often an afterthought and the outcome of these insecure devices can be very costly for...
5 Hacker Motivations
In our digitally connected world, the Internet of Things (IoT) and its lack of security are continually hitting headlines around the world. Security attacks and breaches are increasing in complexity...
Consumers Don’t Understand the Risks of IoT
Today, devices are more connected than they ever have been. Thanks to new technology and innovation, limits are being removed from who/what we can connect with, when, where and even how. This offers...
Addressing Security in the Internet of Things (IoT)
“Securing the Internet of Things”, is a report by Scrutinise Research and Analysis, published jointly with Ilex Content Strategies. You can download the report in full below:
What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key...
5 Top Tips for Increasing B2B Content Searchability
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services - all asserting your legitimacy...
What Businesses Can Learn from Netflix’s Content Strategy
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...
5 Reasons Why You Should Have a Company Blog
With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence...
The Mine Kafon: An Innovative Wind-Blown Technology for Landmine Clearance
Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It...
