--- title: Ilex Insights (42) description: Insights into B2B marketing for tech and telecoms (42) --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Ilex Insights [![FAQ: Which HubSpot Marketing Hub is Right for My Business?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2012.48.10.png)](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business) ## [FAQ: Which HubSpot Marketing Hub is Right for My Business?](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Software](https://blog.ilexcontent.com/blog/tag/software) , 08 April, 2020 Every B2B business has different marketing needs and finding the right marketing software to manage your campaigns can be a challenge. [Read More →](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [business](https://blog.ilexcontent.com/blog/tag/business) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Software](https://blog.ilexcontent.com/blog/tag/software) [![How to Transfer Your Data into HubSpot](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.48.55.png?width=700&name=Screenshot%202021-05-21%20at%2012.48.55.png)](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot) ## [How to Transfer Your Data into HubSpot](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Data](https://blog.ilexcontent.com/blog/tag/data), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Software](https://blog.ilexcontent.com/blog/tag/software) , 08 April, 2020 Many B2B tech and telecoms businesses have upgraded their spreadsheets for more advanced customer relations management (CRM) systems to help maintain control over their data and enhance the overall... [Read More →](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Big Data](https://blog.ilexcontent.com/blog/tag/big-data) - [Data](https://blog.ilexcontent.com/blog/tag/data) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Software](https://blog.ilexcontent.com/blog/tag/software) [![](https://blog.ilexcontent.com/hs-fs/hubfs/ert.png?width=700&name=ert.png)](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) ## [5 Top Tips for Creating a Strategic Content Calendar](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) , 08 April, 2020 Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar... [Read More →](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) [![Creating an effective email marketing strategy ](https://blog.ilexcontent.com/hs-fs/hubfs/Picture1-1.png?width=700&name=Picture1-1.png)](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot) ## [Creating an Effective Email Marketing Strategy on HubSpot](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) , 08 April, 2020 While email marketing can often be overlooked in today’s marketing world, it should definitely not be ignored. [Read More →](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Emailers](https://blog.ilexcontent.com/blog/tag/emailers) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) [![What is the ROI on Using HubSpot?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.51.22.png?width=700&name=Screenshot%202021-05-21%20at%2012.51.22.png)](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot) ## [What is the ROI on Using HubSpot?](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) , 08 April, 2020 Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their... [Read More →](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [ROI](https://blog.ilexcontent.com/blog/tag/roi) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) [![5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.52.08.png?width=700&name=Screenshot%202021-05-21%20at%2012.52.08.png)](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) ## [5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [Leads](https://blog.ilexcontent.com/blog/tag/leads) , 08 April, 2020 Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as... [Read More →](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Emailers](https://blog.ilexcontent.com/blog/tag/emailers) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) [![](https://blog.ilexcontent.com/hs-fs/hubfs/ASD-1.png?width=700&name=ASD-1.png)](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo) ## [Using HubSpot to Optimise SEO](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo) [Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Software](https://blog.ilexcontent.com/blog/tag/software) , 08 April, 2020 Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are... [Read More →](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo) - [Tips](https://blog.ilexcontent.com/blog/tag/tips) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Growth](https://blog.ilexcontent.com/blog/tag/growth) - [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag) - [SEO](https://blog.ilexcontent.com/blog/tag/seo) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Software](https://blog.ilexcontent.com/blog/tag/software) [![Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.53.51.png?width=700&name=Screenshot%202021-05-21%20at%2012.53.51.png)](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) ## [Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) , 08 April, 2020 2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their... [Read More →](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) [![](https://blog.ilexcontent.com/hs-fs/hubfs/sdf.png?width=700&name=sdf.png)](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) ## [How to Promote Your B2B Company with Hashtags](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) , 08 April, 2020 Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target... [Read More →](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) [![An introduction to HubSpot for Sales, Marketing and Services](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.55.24.png?width=700&name=Screenshot%202021-05-21%20at%2012.55.24.png)](https://blog.ilexcontent.com/blog/intro-to-hubspot) ## [An introduction to HubSpot for Sales, Marketing and Services](https://blog.ilexcontent.com/blog/intro-to-hubspot) [Services](https://blog.ilexcontent.com/blog/tag/services), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) , 08 April, 2020 Depending on whether you’re completely new to the world of marketing, or an established business looking for the best marketing automation tool, you may or may not have heard of HubSpot. [Read More →](https://blog.ilexcontent.com/blog/intro-to-hubspot) - [Services](https://blog.ilexcontent.com/blog/tag/services) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) Page 42 of 55 [‹‹ First](https://blog.ilexcontent.com/blog/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/page/41) [1](https://blog.ilexcontent.com/blog/page/1) [...](https://blog.ilexcontent.com/blog/page/37) [40](https://blog.ilexcontent.com/blog/page/40) [41](https://blog.ilexcontent.com/blog/page/41) [42](https://blog.ilexcontent.com/blog/page/42) [43](https://blog.ilexcontent.com/blog/page/43) [44](https://blog.ilexcontent.com/blog/page/44) [...](https://blog.ilexcontent.com/blog/page/47) [55](https://blog.ilexcontent.com/blog/page/55) [Next ›](https://blog.ilexcontent.com/blog/page/43) [Last ››](https://blog.ilexcontent.com/blog/page/55) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.