The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels...
PTC 2016: Reimagining Telecoms
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
6 Steps To Create Blog Content Your Audience Actually Wants To Read
Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?
Technology Content: The Power of Social Media
Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015
We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.
Marketing a Streaming Service: The Difference Between Dre & Jay
We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.
What’s The ‘Real’ ROI for Technology Brands Excelling in Content?
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.
5 Tips for Making Your Tech Content More Accessible
Technology detail can be complex but marketing content for technology brands has to be simple.
Does Your Tech Content Pass The ‘Would I Read This’ Test?
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...
