One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a...
Marketing ICT Transformation in the Middle East
The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...
The State of Play: B2B Technology Marketing in 2018
In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.
Delivering Ubiquitous Solar Energy
Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.
The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...
4 Ways to Successfully Communicate Innovation
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...
Meet Ilex at Capacity Europe
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...
Driving Business Growth with a Channel Marketing Strategy
The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For...
Employees are a Potential Weak Link for IoT Security
When security breaches make the headlines, they usually concern malicious hackers or cyber criminals targeting critical data. The reality is, human error is a major factor in security and data...
