---
title: Ilex Insights | B2B strategy (3)
description: B2B strategy | Insights into B2B marketing for tech and telecoms  (3)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: b2b strategy

[![5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.16.41.png?width=700&name=Screenshot%202021-05-20%20at%2017.16.41.png)](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

## [5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Key Words](https://blog.ilexcontent.com/blog/tag/key-words), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [market trends](https://blog.ilexcontent.com/blog/tag/market-trends) ,  06 July, 2020 <https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads)
- [Key Words](https://blog.ilexcontent.com/blog/tag/key-words)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [market trends](https://blog.ilexcontent.com/blog/tag/market-trends)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/ASD-1.png?width=700&name=ASD-1.png)](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

## [Using HubSpot to Optimise SEO](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

[Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Software](https://blog.ilexcontent.com/blog/tag/software) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo#comments-listing>

Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...

[Read More →](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

- [Tips](https://blog.ilexcontent.com/blog/tag/tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Software](https://blog.ilexcontent.com/blog/tag/software)

[![5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.34.48.png?width=700&name=Screenshot%202021-05-21%20at%2014.34.48.png)](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

## [5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  30 September, 2019 <https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b#comments-listing>

Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers...

[Read More →](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![Harmonising Social Media and End-to-End Customer Experience](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.39.50.png?width=700&name=Screenshot%202021-05-21%20at%2014.39.50.png)](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

## [Harmonising Social Media and End-to-End Customer Experience](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

[B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Online](https://blog.ilexcontent.com/blog/tag/online), [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience) ,  19 August, 2019 <https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience#comments-listing>

Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.

[Read More →](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Online](https://blog.ilexcontent.com/blog/tag/online)
- [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience)

[![Ilex Becomes a Member of PTC](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.44.58.png?width=700&name=Screenshot%202021-05-21%20at%2014.44.58.png)](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

## [Ilex Becomes a Member of PTC](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

[Transformation](https://blog.ilexcontent.com/blog/tag/transformation), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [PTC](https://blog.ilexcontent.com/blog/tag/ptc), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Telco](https://blog.ilexcontent.com/blog/tag/telco), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Membership](https://blog.ilexcontent.com/blog/tag/membership), [Pacific Rim](https://blog.ilexcontent.com/blog/tag/pacific-rim), [Asia](https://blog.ilexcontent.com/blog/tag/asia), [Asia-Pac](https://blog.ilexcontent.com/blog/tag/asia-pac) ,  08 July, 2019 <https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council#comments-listing>

Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.

[Read More →](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

- [Transformation](https://blog.ilexcontent.com/blog/tag/transformation)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [PTC](https://blog.ilexcontent.com/blog/tag/ptc)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [Membership](https://blog.ilexcontent.com/blog/tag/membership)
- [Pacific Rim](https://blog.ilexcontent.com/blog/tag/pacific-rim)
- [Asia](https://blog.ilexcontent.com/blog/tag/asia)
- [Asia-Pac](https://blog.ilexcontent.com/blog/tag/asia-pac)

[![Screenshot 2019-06-24 11.08.57](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-24%2011.08.57.png?width=700&name=Screenshot%202019-06-24%2011.08.57.png)](https://blog.ilexcontent.com/blog/looking-for-growth-book-a-marketing-consultation-with-ilex-at-itw-2019)

## [BOOK A MARKETING CONSULTATION WITH ILEX AT ITW 2019](https://blog.ilexcontent.com/blog/looking-for-growth-book-a-marketing-consultation-with-ilex-at-itw-2019)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [ITW2019](https://blog.ilexcontent.com/blog/tag/itw2019), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) ,  12 June, 2019 <https://blog.ilexcontent.com/blog/looking-for-growth-book-a-marketing-consultation-with-ilex-at-itw-2019#comments-listing>

The team from Ilex Content Strategies will be attending International Telecoms Week (ITW) 2019 in Atlanta and we want to meet you. Since the last ITW, we’ve added new marketing automation and Inbound...

[Read More →](https://blog.ilexcontent.com/blog/looking-for-growth-book-a-marketing-consultation-with-ilex-at-itw-2019)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [ITW2019](https://blog.ilexcontent.com/blog/tag/itw2019)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)

[![B2B Social Media: Getting Started Fast](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.10.11.png?width=700&name=Screenshot%202021-05-21%20at%2015.10.11.png)](https://blog.ilexcontent.com/blog/b2b-social-media-getting-started-fast)

## [B2B Social Media: Getting Started Fast](https://blog.ilexcontent.com/blog/b2b-social-media-getting-started-fast)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  28 March, 2018 <https://blog.ilexcontent.com/blog/b2b-social-media-getting-started-fast#comments-listing>

Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...

[Read More →](https://blog.ilexcontent.com/blog/b2b-social-media-getting-started-fast)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

Page 3 of 3 [‹‹ First](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/2) [1](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/1) [2](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/2) [3](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/3)

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