Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers...
Harmonising Social Media and End-to-End Customer Experience
Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.
Ilex Becomes a Member of PTC
Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.
BOOK A MARKETING CONSULTATION WITH ILEX AT ITW 2019
The team from Ilex Content Strategies will be attending International Telecoms Week (ITW) 2019 in Atlanta and we want to meet you. Since the last ITW, we’ve added new marketing automation and Inbound...
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
