General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
5 Tips for Marketers to Make International Telecoms Week a Success
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think.
Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications
Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth
Join us at Capacity Middle East 2018
Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and...
Mobile World Congress 2018: Is Mobile Creating a Better Future?
The theme for this year’s Mobile World Congress (MWC) is “Creating a Better Future”. It is an interesting choice considering last year’s theme was “The Next Element” and 2016’s was “Mobile is...
Getting the Most Out of Speaking on Panels
One of the most overlooked aspects of event marketing is preparing executives for panels. Executives are often left to prep themselves without input from the marketing team. They go up on stage and...
Marketing ICT Transformation in the Middle East
The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...
The State of Play: B2B Technology Marketing in 2018
In 2017, Ilex had its best year yet. Our client list is growing around the world with B2B technology companies and industry organisations in Turkey, France, the US, and the UK joining us.
