Posts Tagged: b2b

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Ilex Content Strategies Is Proud to Be Supporting Stonepillow Chichester

B2B, charity, community, stonepillow, business, difference, Global, homeless, Ilex Content Strategies, local , 23 December, 2016

Ilex Content Strategies is proud to be supporting Stonepillow Chichester this Christmas.

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5 Tips to Organically Grow Your Social Media Presence

Touch Points, Twitter, Analytics, B2B, B2B Content Marketing, Big Data, Consistent, SM, SMM, Snapchat, Social Media, Strategy, business, Enterprise, Facebook, Followers, Growth, Instagram, Marketing, Medium, Messaging, Organic, Platforms , 17 November, 2016

For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.

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How KLM Is Servicing Its Social Media with Artificial intelligence

How KLM Is Servicing Its Social Media with Artificial intelligence

Agents, AI, Airline, Analytics, Answers, Artificial Intelligence, B2B, Big Data, Bots, Branding, Brands, CRM, Data, SM, SMM, Social Media, business, DigitalGenius, eCRM, Future, Intelligence, KLM, Marketing, Method, Tech, Technology , 27 October, 2016

Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...

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What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign

Usain Bolt, USP, Video, Virgin, World Record, 2016, Advertisement, Audience, B2B, B2C, Big Bang Theory, Branded content, Branding, Brands, Celebrities, Computer, Content, Speed, Endorsements, Future, Iconic, Intel, Intelligence, IT, Jim Parsons, Lightning, Marketing, Messaging, Michael Phelps, Mo Farah, Olympics, Processing, Rio, Swimmer, Targeting, Tech, Telco , 13 October, 2016

This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not...

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3 Tips for Getting Started on LinkedIn

3 Tips for Getting Started on LinkedIn

Touch Points, B2B, B2B Content Marketing, Brand, Branding, Content marketing, SMM, Social Media, Social Media Marketing, Sponsorship, Campaigns, LinkedIn, Marketing, Objectives, Platform, Profile, Telecoms, Tech, Technology, Telecommunications , 07 October, 2016

LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...

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5 Reasons Why You Should Amplify Your Content

5 Reasons Why You Should Amplify Your Content

Touch Points, Traditional, Twitter, Amplification, B2B, Blog Posts, Brand, Brand-customer Relationship, Channel, Communication, Content, Content Amplification, Content marketing, Content strategy, CRM, Social Media, Social Media Marketing, Strategy, business, Digital, Facebook, LinkeIn, Marketing, Momentum, Platforms, Sales, Telecoms, Technology, Telecommunications , 30 September, 2016

Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...

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How to Select the Best Tech and Telecoms Content Marketing Agency

How to Select the Best Tech and Telecoms Content Marketing Agency

Tips, Touch Points, Work, Worldwide, Agency, Audience, B2B, Checklist, Complex, Content, Content Marketing Agency, Services, Short term, Speed, business, Driven, Efficient, Expertise, Global, Global Agency, Goals, Guidance, Long term, Marketing, Mkting, Objectives, Procurement, Purpose, Quality, Relationships, Results, Telecoms, Tech, Technology, Telecommunications , 23 September, 2016

Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth...

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5 Tips for Writing Winning Tech Awards Entries

5 Tips for Writing Winning Tech Awards Entries

Tips, Universal, Winning, Awards, B2B, Celebrate, Content, Simple, SMB, SME, Story, business, Entries, Entry, Global, Headings, Marketing, Merit, Points, Telecoms, Tech , 31 August, 2016

It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller...

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Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing

4 Year Anniversary, B2B, Communication, Content, Content formation, Content power, Content strategy, business, Global, Management, Marketing, Telecoms, Technology, Telecommunications , 04 July, 2016

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Investing in Messaging Pays Off for B2B Brands

WoM, B2B, Brand-customer Relationship, Brand narrative, Branding, Communication, Consistency, Content, Control, Strategy, Engagement, Marketing, Messaging, Messaging For B2B Brands , 24 June, 2016

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...

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