Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not...
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
5 Reasons Why You Should Amplify Your Content
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
How to Select the Best Tech and Telecoms Content Marketing Agency
Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth...
5 Tips for Writing Winning Tech Awards Entries
It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller...
Investing in Messaging Pays Off for B2B Brands
Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...
4 Ways to Build Trust with B2B Content
Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
