Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015
We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.
What’s The ‘Real’ ROI for Technology Brands Excelling in Content?
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.
5 Tips for Making Your Tech Content More Accessible
Technology detail can be complex but marketing content for technology brands has to be simple.
Does Your Tech Content Pass The ‘Would I Read This’ Test?
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...
B2B Content Marketing: Generic Comment is Not Great Content
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.
B2B Agency Report Card – What We Are Hearing
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...
The B2B Content Checklist
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity...
