---
title: Ilex Insights | B2B (14)
description: B2B | Insights into B2B marketing for tech and telecoms  (14)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: b2b

[![How Tech Companies Can Keep Flexing Their Creative Muscles](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.17.24.png?width=700&name=Screenshot%202021-05-20%20at%2017.17.24.png)](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

## [How Tech Companies Can Keep Flexing Their Creative Muscles](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

[Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [2020](https://blog.ilexcontent.com/blog/tag/2020), [books](https://blog.ilexcontent.com/blog/tag/books) ,  08 June, 2020 <https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles#comments-listing>

Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...

[Read More →](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

- [Tips](https://blog.ilexcontent.com/blog/tag/tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [books](https://blog.ilexcontent.com/blog/tag/books)

[![Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.19.03.png?width=700&name=Screenshot%202021-05-20%20at%2017.19.03.png)](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

## [Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Data](https://blog.ilexcontent.com/blog/tag/data), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Software](https://blog.ilexcontent.com/blog/tag/software), [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation), [email templates](https://blog.ilexcontent.com/blog/tag/email-templates), [meetings](https://blog.ilexcontent.com/blog/tag/meetings) ,  05 June, 2020 <https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team#comments-listing>

HubSpot has multiple free tools that your B2B sales team can benefit from, like scheduling meetings at the click of a button, scheduling out emails to leads and tracking prospect activity.

[Read More →](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [CRM](https://blog.ilexcontent.com/blog/tag/crm)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [Software](https://blog.ilexcontent.com/blog/tag/software)
- [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation)
- [email templates](https://blog.ilexcontent.com/blog/tag/email-templates)
- [meetings](https://blog.ilexcontent.com/blog/tag/meetings)

[![A New Era in Carrier Sales: Automating, Accelerating & Scaling Your Sales Efforts  ](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.19.55.png?width=700&name=Screenshot%202021-05-20%20at%2017.19.55.png)](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

## [A New Era in Carrier Sales: Automating, Accelerating & Scaling Your Sales Efforts  ](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Carrier Business](https://blog.ilexcontent.com/blog/tag/carrier-business), [Carriers](https://blog.ilexcontent.com/blog/tag/carriers), [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation), [Marketing the transformation of Carrier Business](https://blog.ilexcontent.com/blog/tag/marketing-the-transformation-of-carrier-business), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020), [2020](https://blog.ilexcontent.com/blog/tag/2020), [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19), [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation), [lifecycle](https://blog.ilexcontent.com/blog/tag/lifecycle) ,  04 June, 2020 <https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts#comments-listing>

Over the last six months, carriers have faced the biggest disruption to their sale processes they’ve ever faced. In a market that has long been driven by personal relationships and in-person...

[Read More →](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Carrier Business](https://blog.ilexcontent.com/blog/tag/carrier-business)
- [Carriers](https://blog.ilexcontent.com/blog/tag/carriers)
- [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation)
- [Marketing the transformation of Carrier Business](https://blog.ilexcontent.com/blog/tag/marketing-the-transformation-of-carrier-business)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)
- [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19)
- [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation)
- [lifecycle](https://blog.ilexcontent.com/blog/tag/lifecycle)

[![B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.47.20.png?width=700&name=Screenshot%202021-05-21%20at%2012.47.20.png)](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

## [B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

[Touchpoints](https://blog.ilexcontent.com/blog/tag/touchpoints), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics), [Networking](https://blog.ilexcontent.com/blog/tag/networking), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  18 May, 2020 <https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business#comments-listing>

As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...

[Read More →](https://blog.ilexcontent.com/blog/b2b-marketing-strategies-4-top-tips-to-adapt-accelerate-and-transform-your-business)

- [Touchpoints](https://blog.ilexcontent.com/blog/tag/touchpoints)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics)
- [Networking](https://blog.ilexcontent.com/blog/tag/networking)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![FAQ: Which HubSpot Marketing Hub is Right for My Business?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2012.48.10.png)](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business)

## [FAQ: Which HubSpot Marketing Hub is Right for My Business?](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Software](https://blog.ilexcontent.com/blog/tag/software) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business#comments-listing>

Every B2B business has different marketing needs and finding the right marketing software to manage your campaigns can be a challenge.

[Read More →](https://blog.ilexcontent.com/blog/faq-what-hubspot-marketing-hub-is-right-for-my-business)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Software](https://blog.ilexcontent.com/blog/tag/software)

[![How to Transfer Your Data into HubSpot](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.48.55.png?width=700&name=Screenshot%202021-05-21%20at%2012.48.55.png)](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot)

## [How to Transfer Your Data into HubSpot](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Data](https://blog.ilexcontent.com/blog/tag/data), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Software](https://blog.ilexcontent.com/blog/tag/software) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot#comments-listing>

Many B2B tech and telecoms businesses have upgraded their spreadsheets for more advanced customer relations management (CRM) systems to help maintain control over their data and enhance the overall...

[Read More →](https://blog.ilexcontent.com/blog/transferring-your-data-into-hubspot)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Big Data](https://blog.ilexcontent.com/blog/tag/big-data)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Software](https://blog.ilexcontent.com/blog/tag/software)

[![Creating an effective email marketing strategy ](https://blog.ilexcontent.com/hs-fs/hubfs/Picture1-1.png?width=700&name=Picture1-1.png)](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot)

## [Creating an Effective Email Marketing Strategy on HubSpot](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot#comments-listing>

While email marketing can often be overlooked in today’s marketing world, it should definitely not be ignored.

[Read More →](https://blog.ilexcontent.com/blog/creating-an-effective-email-marketing-strategy-on-hubspot)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Emailers](https://blog.ilexcontent.com/blog/tag/emailers)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan)

[![What is the ROI on Using HubSpot?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.51.22.png?width=700&name=Screenshot%202021-05-21%20at%2012.51.22.png)](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot)

## [What is the ROI on Using HubSpot?](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot#comments-listing>

Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...

[Read More →](https://blog.ilexcontent.com/blog/what-is-the-roi-of-using-hubspot)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)

[![5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.52.08.png?width=700&name=Screenshot%202021-05-21%20at%2012.52.08.png)](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

## [5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [Leads](https://blog.ilexcontent.com/blog/tag/leads) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list#comments-listing>

Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as...

[Read More →](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Emailers](https://blog.ilexcontent.com/blog/tag/emailers)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/ASD-1.png?width=700&name=ASD-1.png)](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

## [Using HubSpot to Optimise SEO](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

[Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Software](https://blog.ilexcontent.com/blog/tag/software) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo#comments-listing>

Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...

[Read More →](https://blog.ilexcontent.com/blog/using-hubspot-to-optimise-seo)

- [Tips](https://blog.ilexcontent.com/blog/tag/tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Software](https://blog.ilexcontent.com/blog/tag/software)

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