The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...
Meet Ilex at Capacity Europe
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...
Driving Business Growth with a Channel Marketing Strategy
The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For...
i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges
Make email campaigns work for your B2B organisation with 5 simple steps
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...
5 Top Tips for Increasing B2B Content Searchability
Content is an efficient and cost-effective way to communicate with existing and prospective customers. You can tell them about your brand and its products and services - all asserting your legitimacy...
What Businesses Can Learn from Netflix’s Content Strategy
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...
How to Create Contagious Content
Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really...
Ilex Content Strategies in 2017
Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies.
5 Unmissable Panels at PTC’17
Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms...
