---
title: Ilex Insights | Communication (2)
description: Communication | Insights into B2B marketing for tech and telecoms  (2)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: communication

[![](https://blog.ilexcontent.com/hs-fs/hubfs/jgh.png?width=700&name=jgh.png)](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

## [Investing in Messaging Pays Off for B2B Brands](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

[WoM](https://blog.ilexcontent.com/blog/tag/wom), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Consistency](https://blog.ilexcontent.com/blog/tag/consistency), [Content](https://blog.ilexcontent.com/blog/tag/content), [Control](https://blog.ilexcontent.com/blog/tag/control), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands) ,  24 June, 2016 <https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands#comments-listing>

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...

[Read More →](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

- [WoM](https://blog.ilexcontent.com/blog/tag/wom)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Consistency](https://blog.ilexcontent.com/blog/tag/consistency)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Control](https://blog.ilexcontent.com/blog/tag/control)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/xcc.png?width=700&name=xcc.png)](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

## [6 Steps To Create Blog Content Your Audience Actually Wants To Read](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Blogging](https://blog.ilexcontent.com/blog/tag/blogging), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  22 September, 2015 <https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read#comments-listing>

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?

[Read More →](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Blogging](https://blog.ilexcontent.com/blog/tag/blogging)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  25 August, 2015 <https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media#comments-listing>

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?

[Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Conversion](https://blog.ilexcontent.com/blog/tag/conversion)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Screenshot 2019-06-28 15.24.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.24.49.png?width=700&name=Screenshot%202019-06-28%2015.24.49.png)](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

## [Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

[ACC](https://blog.ilexcontent.com/blog/tag/acc), [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference), [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Philippines](https://blog.ilexcontent.com/blog/tag/philippines), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  19 August, 2015 <https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015#comments-listing>

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.

[Read More →](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

- [ACC](https://blog.ilexcontent.com/blog/tag/acc)
- [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference)
- [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Philippines](https://blog.ilexcontent.com/blog/tag/philippines)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.40.png)](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

## [What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

[Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Perception](https://blog.ilexcontent.com/blog/tag/perception), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  03 August, 2015 <https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content#comments-listing>

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.

[Read More →](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

- [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Perception](https://blog.ilexcontent.com/blog/tag/perception)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.56.31.png?width=700&name=Screenshot%202021-05-21%20at%2015.56.31.png)](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

## [Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities), [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point#comments-listing>

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...

[Read More →](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities)
- [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point)

Page 2 of 2 [‹‹ First](https://blog.ilexcontent.com/blog/tag/communication/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/tag/communication/page/1) [1](https://blog.ilexcontent.com/blog/tag/communication/page/1) [2](https://blog.ilexcontent.com/blog/tag/communication/page/2)

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