---
title: Ilex Insights (45)
description: Insights into B2B marketing for tech and telecoms  (45)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
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# Ilex Insights

[![Simplifying your B2B Marketing Tools](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.38.08.png?width=700&name=Screenshot%202021-05-21%20at%2014.38.08.png)](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

## [Simplifying your B2B Marketing Tools](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  10 September, 2019 <https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools#comments-listing>

B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...

[Read More →](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![Capacity_Europe_2019-3](https://blog.ilexcontent.com/hs-fs/hubfs/Capacity_Europe_2019-3.png?width=700&name=Capacity_Europe_2019-3.png)](https://blog.ilexcontent.com/blog/5-ways-to-maximise-roi-at-capacity-europe-2019)

## [5 Ways to Maximise ROI at Capacity Europe 2019](https://blog.ilexcontent.com/blog/5-ways-to-maximise-roi-at-capacity-europe-2019)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [ServiceProviders](https://blog.ilexcontent.com/blog/tag/serviceproviders), [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope), [PR](https://blog.ilexcontent.com/blog/tag/pr), [CapacityEurope2019](https://blog.ilexcontent.com/blog/tag/capacityeurope2019), [Carrier Community](https://blog.ilexcontent.com/blog/tag/carrier-community), [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing) ,  10 September, 2019 <https://blog.ilexcontent.com/blog/5-ways-to-maximise-roi-at-capacity-europe-2019#comments-listing>

One of the biggest challenges at events like Capacity Europe is standing out from the crowd. There are more than 650 B2B tech and telecoms companies attending the event and it’s important that your...

[Read More →](https://blog.ilexcontent.com/blog/5-ways-to-maximise-roi-at-capacity-europe-2019)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [ServiceProviders](https://blog.ilexcontent.com/blog/tag/serviceproviders)
- [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [CapacityEurope2019](https://blog.ilexcontent.com/blog/tag/capacityeurope2019)
- [Carrier Community](https://blog.ilexcontent.com/blog/tag/carrier-community)
- [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing)

[![Targeted PR vs a Newswire: What Delivers More Business Value?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.38.59.png?width=700&name=Screenshot%202021-05-21%20at%2014.38.59.png)](https://blog.ilexcontent.com/blog/targeted-pr-vs-a-newswire-what-delivers-more-business-value)

## [Targeted PR vs a Newswire: What Delivers More Business Value?](https://blog.ilexcontent.com/blog/targeted-pr-vs-a-newswire-what-delivers-more-business-value)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Budget](https://blog.ilexcontent.com/blog/tag/budget), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) ,  27 August, 2019 <https://blog.ilexcontent.com/blog/targeted-pr-vs-a-newswire-what-delivers-more-business-value#comments-listing>

In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...

[Read More →](https://blog.ilexcontent.com/blog/targeted-pr-vs-a-newswire-what-delivers-more-business-value)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Budget](https://blog.ilexcontent.com/blog/tag/budget)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)

[![Harmonising Social Media and End-to-End Customer Experience](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.39.50.png?width=700&name=Screenshot%202021-05-21%20at%2014.39.50.png)](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

## [Harmonising Social Media and End-to-End Customer Experience](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

[B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Online](https://blog.ilexcontent.com/blog/tag/online), [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience) ,  19 August, 2019 <https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience#comments-listing>

Building a great end-to-end customer experience (CX) is a difficult task. B2B tech and telecom companies need to make sure they are interacting with customers at every stage of the customer journey.

[Read More →](https://blog.ilexcontent.com/blog/harmonising-social-media-and-end-to-end-customer-experience)

- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Online](https://blog.ilexcontent.com/blog/tag/online)
- [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience)

[![5 Tips for Planning a B2B Campaign](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.40.44.png?width=700&name=Screenshot%202021-05-21%20at%2014.40.44.png)](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign)

## [5 Tips for Planning a B2B Campaign](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [Planning](https://blog.ilexcontent.com/blog/tag/planning) ,  12 August, 2019 <https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign#comments-listing>

Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be...

[Read More →](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Campaign](https://blog.ilexcontent.com/blog/tag/campaign)
- [Planning](https://blog.ilexcontent.com/blog/tag/planning)

[![Marketing Lifecycle: Delivering an End-to-End Customer Experience](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.41.31.png?width=700&name=Screenshot%202021-05-21%20at%2014.41.31.png)](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

## [Marketing Lifecycle: Delivering an End-to-End Customer Experience](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content](https://blog.ilexcontent.com/blog/tag/content), [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience) ,  05 August, 2019 <https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience#comments-listing>

In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...

[Read More →](https://blog.ilexcontent.com/blog/marketing-lifecycle-delivering-an-end-to-end-customer-experience)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight)
- [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Customer Experience](https://blog.ilexcontent.com/blog/tag/customer-experience)

[![Using LinkedIn to Capture and Communicate Your Milestones](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.42.33.png?width=700&name=Screenshot%202021-05-21%20at%2014.42.33.png)](https://blog.ilexcontent.com/blog/using-linkedin-to-capture-and-communicate-your-milestones)

## [Using LinkedIn to Capture and Communicate Your Milestones](https://blog.ilexcontent.com/blog/using-linkedin-to-capture-and-communicate-your-milestones)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Milestones](https://blog.ilexcontent.com/blog/tag/milestones) ,  29 July, 2019 <https://blog.ilexcontent.com/blog/using-linkedin-to-capture-and-communicate-your-milestones#comments-listing>

Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from...

[Read More →](https://blog.ilexcontent.com/blog/using-linkedin-to-capture-and-communicate-your-milestones)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Milestones](https://blog.ilexcontent.com/blog/tag/milestones)

[![B2B Social Media: How to Choose your B2B Channels](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.43.22.png?width=700&name=Screenshot%202021-05-21%20at%2014.43.22.png)](https://blog.ilexcontent.com/blog/b2b-social-media-how-to-choose-your-b2b-channels)

## [B2B Social Media: How to Choose your B2B Channels](https://blog.ilexcontent.com/blog/b2b-social-media-how-to-choose-your-b2b-channels)

[B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Channel](https://blog.ilexcontent.com/blog/tag/channel), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Online Presence](https://blog.ilexcontent.com/blog/tag/online-presence), [Guide](https://blog.ilexcontent.com/blog/tag/guide) ,  22 July, 2019 <https://blog.ilexcontent.com/blog/b2b-social-media-how-to-choose-your-b2b-channels#comments-listing>

Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....

[Read More →](https://blog.ilexcontent.com/blog/b2b-social-media-how-to-choose-your-b2b-channels)

- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Channel](https://blog.ilexcontent.com/blog/tag/channel)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing)
- [Online Presence](https://blog.ilexcontent.com/blog/tag/online-presence)
- [Guide](https://blog.ilexcontent.com/blog/tag/guide)

[![Buyer Personas: A Beginner’s Guide](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.44.07.png?width=700&name=Screenshot%202021-05-21%20at%2014.44.07.png)](https://blog.ilexcontent.com/blog/buyer-personas-a-beginners-guide)

## [Buyer Personas: A Beginner’s Guide](https://blog.ilexcontent.com/blog/buyer-personas-a-beginners-guide)

[Consumer Behaviour](https://blog.ilexcontent.com/blog/tag/consumer-behaviour), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Knowledge](https://blog.ilexcontent.com/blog/tag/knowledge), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Profile](https://blog.ilexcontent.com/blog/tag/profile), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Planning](https://blog.ilexcontent.com/blog/tag/planning), [Guide](https://blog.ilexcontent.com/blog/tag/guide), [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas) ,  15 July, 2019 <https://blog.ilexcontent.com/blog/buyer-personas-a-beginners-guide#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/buyer-personas-a-beginners-guide)

- [Consumer Behaviour](https://blog.ilexcontent.com/blog/tag/consumer-behaviour)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Knowledge](https://blog.ilexcontent.com/blog/tag/knowledge)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Profile](https://blog.ilexcontent.com/blog/tag/profile)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Planning](https://blog.ilexcontent.com/blog/tag/planning)
- [Guide](https://blog.ilexcontent.com/blog/tag/guide)
- [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas)

[![Ilex Becomes a Member of PTC](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.44.58.png?width=700&name=Screenshot%202021-05-21%20at%2014.44.58.png)](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

## [Ilex Becomes a Member of PTC](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

[Transformation](https://blog.ilexcontent.com/blog/tag/transformation), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [PTC](https://blog.ilexcontent.com/blog/tag/ptc), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Telco](https://blog.ilexcontent.com/blog/tag/telco), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Membership](https://blog.ilexcontent.com/blog/tag/membership), [Pacific Rim](https://blog.ilexcontent.com/blog/tag/pacific-rim), [Asia](https://blog.ilexcontent.com/blog/tag/asia), [Asia-Pac](https://blog.ilexcontent.com/blog/tag/asia-pac) ,  08 July, 2019 <https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council#comments-listing>

Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.

[Read More →](https://blog.ilexcontent.com/blog/ilex-becomes-a-member-of-the-pacific-telecommunications-council)

- [Transformation](https://blog.ilexcontent.com/blog/tag/transformation)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [PTC](https://blog.ilexcontent.com/blog/tag/ptc)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [Membership](https://blog.ilexcontent.com/blog/tag/membership)
- [Pacific Rim](https://blog.ilexcontent.com/blog/tag/pacific-rim)
- [Asia](https://blog.ilexcontent.com/blog/tag/asia)
- [Asia-Pac](https://blog.ilexcontent.com/blog/tag/asia-pac)

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