With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence...
The Mine Kafon: An Innovative Wind-Blown Technology for Landmine Clearance
Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It...
How to Create Contagious Content
Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really...
Ilex Content Strategies in 2017
Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies.
5 Unmissable Panels at PTC’17
Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms...
Ilex Content Strategies Is Proud to Be Supporting Stonepillow Chichester
Ilex Content Strategies is proud to be supporting Stonepillow Chichester this Christmas.
5 Tips to Organically Grow Your Social Media Presence
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.
How KLM Is Servicing Its Social Media with Artificial intelligence
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign
This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not...
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
