Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
New year, New Job? Ilex Content Strategies is Hiring for a Marketing Senior Account Executive
Ilex is starting 2019 off with a bang. We have a year full of exciting plans, and we want to share it with a new addition to our team – a Marketing Senior Account Exec.
Simplifying Google Ads for B2B Tech and Telecoms
B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored...
Meet Ilex At Capacity Europe
Meet Ilex at Capacity Europe to learn more about marketing in the era of disruption. We are meeting with companies at the event and explain how we enable are clients to communicate their...
Meet Us at Epsilon Global Fabric London
We are excited to be taking part in Epsilon’s Global Fabric in London on Thursday 20th September 2018 at the Tate Modern.
