Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth...
Internship at Ilex Content Strategies
Like many students, after two years studying Marketing at University I was keen to see how everything I had learned could be applied in the real world. When browsing for placement opportunities I...
5 Tips for Writing Winning Tech Awards Entries
It’s award season in the tech and telecoms industry, meaning that it’s time to put forward your business’s achievements for recognition. Awards entries can be time intensive, especially for smaller...
Team GB: Building an Olympic Brand that Drives Sales
There is no doubt that having a strong brand attracts success, and that successful brands have no problem attracting lucrative sponsorship; just take a look at Team GB.
Investing in Messaging Pays Off for B2B Brands
Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...
4 Ways to Build Trust with B2B Content
Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the...
Marketing The Cloud: Helping Your Customers Sell Your Cloud Services
Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel...
PTC 2016: Reimagining Telecoms
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is...
