Many B2B tech and telecoms businesses have upgraded their spreadsheets for more advanced customer relations management (CRM) systems to help maintain control over their data and enhance the overall...
Arming Your Sales Team with Data-Driven Content
Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.
4 New Policies You Need To Know About GDPR
General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.
Make email campaigns work for your B2B organisation with 5 simple steps
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...
What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key...
5 Unmissable Panels at PTC’17
Pacific Telecommunications Council 2017 (PTC’17) conference kicks off on January 15 in Honolulu, Hawaii. It brings together leading executives, thinkers and innovations in the internal telecoms...
How KLM Is Servicing Its Social Media with Artificial intelligence
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
