In our previous blog post ‘5 Data Points B2Bs Should Be Collecting to Increase Sales’, we covered the 5 types of data that B2B companies should be using, from email engagement to demographic...
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5 Data Points B2Bs Should Be Collecting to Increase Sales
In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...
An Introduction to Lead Scoring
According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...
Digital Marketing Transformation: A 3 Step 90-Day Action Plan
Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...
Enhancing your Digital Marketing Strategies with Market Trends
Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...
How Tech Companies Can Keep Flexing Their Creative Muscles
Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...
ITW 2020: Are You Ready for a New Era in Carrier Sales?
International Telecoms Week 2020 (ITW) is just around the corner. The team from Ilex Content Strategies will be attending Virtual ITW 2020 online this year. Since the last ITW, we’ve been busy...
Top 5 Free HubSpot Tools for Your B2B Sales Team
HubSpot has multiple free tools that your B2B sales team can benefit from, like scheduling meetings at the click of a button, scheduling out emails to leads and tracking prospect activity.
A New Era in Carrier Sales: Automating, Accelerating & Scaling Your Sales Efforts
Over the last six months, carriers have faced the biggest disruption to their sale processes they’ve ever faced. In a market that has long been driven by personal relationships and in-person...
