Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target...
Becoming GDPR Compliant with HubSpot Overnight
Most B2B companies have heard about the EU’s General Data Protection Regulation (GDPR). The new regulation aims to enhance the protection of EU citizens’ personal data by increasing the obligations...
Become a Marketing-Led B2B Organisation with Inbound
When it comes to B2B transactions, buyers are more empowered now than ever before to do their research and make informed decisions. Yet most B2B companies operate a sales-first ideology, meaning that...
What Do I Get If I Buy HubSpot Marketing Hub Professional?
HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
Too Many Trade Shows? Maximise Your Approach with Inbound Marketing
One of the biggest questions we get asked by our B2B tech and telecom clients is how to downscale and maximise their trade show attendance. For a lot of B2B companies, trade shows form a large...
HubSpot Review 2019
At Ilex we are proud to be a certified HubSpot partner. We not only use it for our own lead generation but the platform has also enabled us to diversify our offering to help better enhance our...
Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel
2019 was an exciting year for the team at Ilex Content Strategies. We’ve seen our client base grow in new markets and sectors while expanding our consultancy services and inbound marketing offering.
The Dos and Don’ts of Writing Your LinkedIn Summary
Whether you are a B2B business owner or an employee, ensuring your LinkedIn profile is up-to-date, polished and professional is a great way to represent your company. LinkedIn profiles can often be...
Representing Your Company on LinkedIn: Building Your Personal Profile
LinkedIn is the top social media platform used by B2B marketers today, making it crucial for all kinds of businesses. While most people in the B2B sector mainly focus on their company’s LinkedIn...
