--- title: Ilex Insights | B2B (15) description: B2B | Insights into B2B marketing for tech and telecoms (15) --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: b2b [![Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.53.51.png?width=700&name=Screenshot%202021-05-21%20at%2012.53.51.png)](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) ## [Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) , 08 April, 2020 2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their... [Read More →](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) [![](https://blog.ilexcontent.com/hs-fs/hubfs/sdf.png?width=700&name=sdf.png)](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) ## [How to Promote Your B2B Company with Hashtags](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) , 08 April, 2020 Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target... [Read More →](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) [![Becoming GDPR Compliant with HubSpot Overnight](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.56.09.png?width=700&name=Screenshot%202021-05-21%20at%2012.56.09.png)](https://blog.ilexcontent.com/blog/becoming-gdpr-compliant-overnight-with-hubspot) ## [Becoming GDPR Compliant with HubSpot Overnight](https://blog.ilexcontent.com/blog/becoming-gdpr-compliant-overnight-with-hubspot) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [GDPR](https://blog.ilexcontent.com/blog/tag/gdpr), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) , 08 April, 2020 Most B2B companies have heard about the EU’s General Data Protection Regulation (GDPR). The new regulation aims to enhance the protection of EU citizens’ personal data by increasing the obligations... [Read More →](https://blog.ilexcontent.com/blog/becoming-gdpr-compliant-overnight-with-hubspot) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [GDPR](https://blog.ilexcontent.com/blog/tag/gdpr) - [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) [![Become a Marketing-Led B2B Organisation with Inbound](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.56.59.png?width=700&name=Screenshot%202021-05-21%20at%2012.56.59.png)](https://blog.ilexcontent.com/blog/becoming-a-marketing-led-b2b-organisation-with-inbound) ## [Become a Marketing-Led B2B Organisation with Inbound](https://blog.ilexcontent.com/blog/becoming-a-marketing-led-b2b-organisation-with-inbound) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Marketing-Led](https://blog.ilexcontent.com/blog/tag/marketing-led) , 08 April, 2020 When it comes to B2B transactions, buyers are more empowered now than ever before to do their research and make informed decisions. Yet most B2B companies operate a sales-first ideology, meaning that... [Read More →](https://blog.ilexcontent.com/blog/becoming-a-marketing-led-b2b-organisation-with-inbound) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) - [Marketing-Led](https://blog.ilexcontent.com/blog/tag/marketing-led) [![What Do I Get If I Buy HubSpot Marketing Hub Professional?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.57.38.png?width=700&name=Screenshot%202021-05-21%20at%2012.57.38.png)](https://blog.ilexcontent.com/blog/what-do-i-get-if-i-buy-hubspot-marketing-hub-professional) ## [What Do I Get If I Buy HubSpot Marketing Hub Professional?](https://blog.ilexcontent.com/blog/what-do-i-get-if-i-buy-hubspot-marketing-hub-professional) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Software](https://blog.ilexcontent.com/blog/tag/software) , 08 April, 2020 HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,... [Read More →](https://blog.ilexcontent.com/blog/what-do-i-get-if-i-buy-hubspot-marketing-hub-professional) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy) - [CRM](https://blog.ilexcontent.com/blog/tag/crm) - [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Software](https://blog.ilexcontent.com/blog/tag/software) [![Ilex_GCCM2020](https://blog.ilexcontent.com/hs-fs/hubfs/GCCMBlog-2.png?width=700&name=GCCMBlog-2.png)](https://blog.ilexcontent.com/blog/lex-is-attending-the-europe-2020-gccm) ## [Ilex Is Attending the Europe 2020 GCCM](https://blog.ilexcontent.com/blog/lex-is-attending-the-europe-2020-gccm) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Carriers](https://blog.ilexcontent.com/blog/tag/carriers), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Europe](https://blog.ilexcontent.com/blog/tag/europe), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [GCCM](https://blog.ilexcontent.com/blog/tag/gccm) , 03 February, 2020 The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing... [Read More →](https://blog.ilexcontent.com/blog/lex-is-attending-the-europe-2020-gccm) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Carriers](https://blog.ilexcontent.com/blog/tag/carriers) - [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) - [Europe](https://blog.ilexcontent.com/blog/tag/europe) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [ROI](https://blog.ilexcontent.com/blog/tag/roi) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [GCCM](https://blog.ilexcontent.com/blog/tag/gccm) [![Too Many Trade Shows? Maximise Your Approach with Inbound Marketing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.59.26.png?width=700&name=Screenshot%202021-05-21%20at%2012.59.26.png)](https://blog.ilexcontent.com/blog/too-many-trade-shows-maximise-your-approach-with-inbound-marketing) ## [Too Many Trade Shows? Maximise Your Approach with Inbound Marketing](https://blog.ilexcontent.com/blog/too-many-trade-shows-maximise-your-approach-with-inbound-marketing) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Trade Shows](https://blog.ilexcontent.com/blog/tag/trade-shows) , 14 January, 2020 One of the biggest questions we get asked by our B2B tech and telecom clients is how to downscale and maximise their trade show attendance. For a lot of B2B companies, trade shows form a large... [Read More →](https://blog.ilexcontent.com/blog/too-many-trade-shows-maximise-your-approach-with-inbound-marketing) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) - [Trade Shows](https://blog.ilexcontent.com/blog/tag/trade-shows) [![HubSpot Review 2019](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2013.00.14.png?width=700&name=Screenshot%202021-05-21%20at%2013.00.14.png)](https://blog.ilexcontent.com/blog/hubspot-review-2019) ## [HubSpot Review 2019](https://blog.ilexcontent.com/blog/hubspot-review-2019) [Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [2019](https://blog.ilexcontent.com/blog/tag/2019) , 09 January, 2020 At Ilex we are proud to be a certified HubSpot partner. We not only use it for our own lead generation but the platform has also enabled us to diversify our offering to help better enhance our... [Read More →](https://blog.ilexcontent.com/blog/hubspot-review-2019) - [Tips](https://blog.ilexcontent.com/blog/tag/tips) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content) - [CRM](https://blog.ilexcontent.com/blog/tag/crm) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [2020](https://blog.ilexcontent.com/blog/tag/2020) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [2019](https://blog.ilexcontent.com/blog/tag/2019) [![Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.26.12.png?width=700&name=Screenshot%202021-05-21%20at%2014.26.12.png)](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2020-transformation-verticalisation-and-the-channel) ## [Ilex Content Strategies in 2020: Transformation, Verticalisation and the Channel](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2020-transformation-verticalisation-and-the-channel) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Strategies](https://blog.ilexcontent.com/blog/tag/strategies), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise), [Global Agency](https://blog.ilexcontent.com/blog/tag/global-agency), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Lifestyle](https://blog.ilexcontent.com/blog/tag/lifestyle), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) , 06 January, 2020 2019 was an exciting year for the team at Ilex Content Strategies. We’ve seen our client base grow in new markets and sectors while expanding our consultancy services and inbound marketing offering. [Read More →](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2020-transformation-verticalisation-and-the-channel) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Strategies](https://blog.ilexcontent.com/blog/tag/strategies) - [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) - [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise) - [Global Agency](https://blog.ilexcontent.com/blog/tag/global-agency) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [marketing automation](https://blog.ilexcontent.com/blog/tag/marketing-automation) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [Lifestyle](https://blog.ilexcontent.com/blog/tag/lifestyle) - [2020](https://blog.ilexcontent.com/blog/tag/2020) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) [![The Dos and Don’ts of Writing Your LinkedIn Summary](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.27.48.png?width=700&name=Screenshot%202021-05-21%20at%2014.27.48.png)](https://blog.ilexcontent.com/blog/the-dos-and-donts-of-writing-your-linkedin-summary) ## [The Dos and Don’ts of Writing Your LinkedIn Summary](https://blog.ilexcontent.com/blog/the-dos-and-donts-of-writing-your-linkedin-summary) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Profile](https://blog.ilexcontent.com/blog/tag/profile) , 30 December, 2019 Whether you are a B2B business owner or an employee, ensuring your LinkedIn profile is up-to-date, polished and professional is a great way to represent your company. LinkedIn profiles can often be... [Read More →](https://blog.ilexcontent.com/blog/the-dos-and-donts-of-writing-your-linkedin-summary) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin) - [Profile](https://blog.ilexcontent.com/blog/tag/profile) Page 15 of 23 [‹‹ First](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/tag/b2b/page/14) [1](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [...](https://blog.ilexcontent.com/blog/tag/b2b/page/10) [13](https://blog.ilexcontent.com/blog/tag/b2b/page/13) [14](https://blog.ilexcontent.com/blog/tag/b2b/page/14) [15](https://blog.ilexcontent.com/blog/tag/b2b/page/15) [16](https://blog.ilexcontent.com/blog/tag/b2b/page/16) [17](https://blog.ilexcontent.com/blog/tag/b2b/page/17) [...](https://blog.ilexcontent.com/blog/tag/b2b/page/20) [23](https://blog.ilexcontent.com/blog/tag/b2b/page/23) [Next ›](https://blog.ilexcontent.com/blog/tag/b2b/page/16) [Last ››](https://blog.ilexcontent.com/blog/tag/b2b/page/23) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.