LinkedIn is the top social media platform used by B2B marketers today, making it crucial for all kinds of businesses. While most people in the B2B sector mainly focus on their company’s LinkedIn...
HubSpot vs. Pardot – What’s the Difference?
With so many different options on the market, choosing the right marketing automation platform for your B2B company can be difficult. These platforms can simplify and accelerate your marketing...
Campaigning, Measuring and Delivering ROI on PR
The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
5 Innovative HubSpot Features for Your B2B Sales Team
Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about...
Simplifying your B2B Marketing Tools
B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...
5 Ways to Maximise ROI at Capacity Europe 2019
One of the biggest challenges at events like Capacity Europe is standing out from the crowd. There are more than 650 B2B tech and telecoms companies attending the event and it’s important that your...
Targeted PR vs a Newswire: What Delivers More Business Value?
In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
