Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...
The Unexpected Benefits of Training
Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and...
Influencer Opportunities and The Tipping Point
It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...
Messaging: Who Are You And Where Are You Going?
The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where...
The B2B Content Checklist
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity...
Making Marketing Work for Sales Teams
In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack...
