Technology detail can be complex but marketing content for technology brands has to be simple.
Does Your Tech Content Pass The ‘Would I Read This’ Test?
One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...
The Boring Truth About Chicken McNuggets
Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...
B2B Content Marketing: Generic Comment is Not Great Content
Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.
Simple Execution
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in...
Corporate Magazines: Tesco Proves Offline is Not Dead
Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...
The Unexpected Benefits of Training
Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and...
Influencer Opportunities and The Tipping Point
It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...
Messaging: Who Are You And Where Are You Going?
The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where...
The B2B Content Checklist
Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity...
